01Recovery
Reclaim the traffic you're already losing
Most stores bleed clicks to typo URLs, lingering HTTP versions, deindexed pages, or malformed handles nobody noticed. We surface every leak in days — the fixes typically pay for the audit on their own.
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02Consolidation
Stop your own pages from competing
Keyword cannibalization is the silent killer of authority. We map every cluster and tell you exactly which URL becomes the canonical and which get redirected or repositioned.
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03AI Overviews
Get ahead of AI Overviews, not buried by them
AIO appears on ~40% of commercial queries. We identify which of your keywords are at risk, which can be defended with schema and depth, and which to abandon entirely.
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04Revenue
Shift from vanity to revenue rankings
A #3 on an AIO-suppressed term often drives less revenue than a #7 on a transactional query. We reframe priorities around bottom-of-funnel keywords where buyers actually convert.
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05GEO
Build for Generative Engine Optimization
ChatGPT, Perplexity, Gemini, and Google's AI Mode all source from the same signals. We show you which pages are positioned to be cited by AI engines — and which are invisible.
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06E-E-A-T
Make E-E-A-T a structural advantage
Helpful Content thresholds treat experience and expertise as floors, not bonuses. We identify where you need real bylines, original photos, first-party data, and where competitors are beating you.
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07Pruning
Stop refreshing pages that should be retired
Light updates to thin content rarely move rankings. Every underperforming URL gets a clear verdict — consolidate, rewrite with depth, or remove — so investment goes where it can win.
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08Replication
Replicate what's already working at scale
Every site has a handful of pages outperforming for non-obvious reasons. We reverse-engineer the structure, depth, schema, and internal links — then apply the playbook to dozens of underperformers.
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09Leverage
Catch the page-2 keywords one push from page 1
Positions 11–20 are the highest-leverage opportunity in your data: meaningful impressions, just below the click threshold. We surface these explicitly so resources go where the next conversion is closest.
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10Execution
A defensible 90-day plan, not a 200-page report
The point of an audit is sequenced execution. We end with priorities, owners, and timelines a team can run on Monday morning. And if you don't have a team — we can implement it for you.
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