Why switch — and how to do it safely.
One guide per vendor, each with the signals that justify a move, the honest test for staying put, and the exact migration sequence — contract, data, handover, change freeze, rebaseline.
// Read this first
Most post-switch traffic drops are self-inflicted: two vendors editing templates, redirects or canonicals in the same fortnight, or analytics history destroyed by recreating a property instead of transferring ownership. Every guide below runs the same spine — export the baseline before you announce anything, inventory the assets and logins someone else holds, freeze structural changes for 30 days across the handover, then rebaseline against agreed metrics. Each one also names the case where you should stay.
// Leaving an agency
Contract notice, asset and login recovery, an independent audit run in parallel, and a change freeze so nobody can blame the switch for a dip.
Why switch from WebFX
WebFX is a capable full-service agency, and for brands buying several channels at once it is often the right answer. This guide is for the narrower case: organic and AI search have stalled, the bundled retainer is not moving them, and you want a clean, low-risk transition to a specialist.
Read the migration steps →Agency migration · 7 stepsWhy switch from Thrive Internet Marketing Agency
Packaged multi-channel retainers do a real job for small and mid-sized businesses. They stop being the right fit at the point organic becomes a material revenue channel and the remaining upside sits in structural work. This guide covers that transition without breaking anything.
Read the migration steps →Agency migration · 8 stepsWhy switch from Ignite Visibility
Ignite Visibility runs strong full-funnel programmes, and the paid side is frequently the reason a brand stays. The common trigger for this migration is not dissatisfaction with the agency — it is realising that organic and AI visibility need depth that a full-funnel remit cannot supply.
Read the migration steps →Agency migration · 8 stepsWhy switch from Directive Consulting
Directive's customer-generation model is built for B2B SaaS running blended paid and organic against pipeline. Brands leave for two reasons: the paid component shrank, or the organic and AI-search side needs specialist depth that a pipeline-blended programme does not prioritise.
Read the migration steps →Agency migration · 9 stepsWhy switch from Siege Media
This is rarely a like-for-like switch. Content and digital PR agencies solve a different problem to technical SEO and GEO shops, and the decision is usually about where the next budget increment does more work — not about anyone underperforming.
Read the migration steps →Agency migration · 7 stepsWhy switch from Single Grain
Growth agencies are built for breadth and speed of experimentation. The usual trigger for this switch is maturity: organic has become a real channel, and the remaining upside needs sustained depth rather than another cross-channel test.
Read the migration steps →Agency migration · 8 stepsWhy switch from Terakeet
Enterprise owned-asset programmes are multi-year strategies, and judging one at month nine is unfair to the model. This guide is for teams that have concluded the horizon no longer matches the business, or that need measurable movement inside a quarter.
Read the migration steps →Agency migration · 7 stepsWhy switch from NP Digital / Neil Patel Digital
Large brand-led agencies bring reach, process and recognisable methodology. They are a poor fit when the problem is a specific structural failure on a complex site that needs senior attention rather than a standardised playbook.
Read the migration steps →Agency migration · 8 stepsWhy switch from Seer Interactive
Seer is a data-led agency and the analytics infrastructure they build is frequently the most valuable thing on the account. The migration risk here is not rankings — it is losing the pipelines and dashboards that made decisions possible.
Read the migration steps →Agency migration · 7 stepsWhy switch from Victorious SEO
Productised SEO retainers deliver a predictable monthly output, which is genuinely useful for brands that need consistency. They struggle when the site's problem is structural, because the package is defined in units of content and links rather than in outcomes.
Read the migration steps →// Replacing a platform licence
Export the history you cannot re-create, separate what the software did from what people did, and rebuild measurement on tooling you own.
Why switch from Conductor
This migration is a change of category, not of vendor: from software your team operates to a service that performs the work. It is the right move when the licence surfaces more work than anyone has capacity to ship.
Read the migration steps →Platform to service · 7 stepsWhy switch from BrightEdge
BrightEdge holds substantial data and reporting depth, which is exactly why the export step matters more here than the cancellation itself. Plan the migration around the data, then around the contract.
Read the migration steps →Platform to service · 7 stepsWhy switch from seoClarity
seoClarity gives large teams deep data and automation. If the automation is producing recommendations nobody has time to ship, the constraint is delivery capacity — and no licence renewal will change that.
Read the migration steps →Platform to service · 7 stepsWhy switch from Surfer SEO
Surfer optimises the on-page layer of individual documents. That is a real job, and it is a small share of what decides visibility in 2026. Brands outgrow it when the scores are green and the traffic is not moving.
Read the migration steps →Platform to service · 7 stepsWhy switch from Clearscope
Clearscope is a well-built editorial quality tool. It is not a visibility programme, and the switch — or more often, the addition — happens when good content stops being enough to earn the position or the citation.
Read the migration steps →// Moving from monitoring to remediation
Keep the probe history as your baseline, rebuild the query set around real buying questions, then fix retrievability, entity and answer structure.
Why switch from Profound
Profound answers the question 'are we being cited?' well. This guide is for teams who now have the answer, do not like it, and need someone to change it rather than to keep measuring it more precisely.
Read the migration steps →Tool to service · 7 stepsWhy switch from Athena HQ
AEO platforms give you the scoreboard. The switch to a service happens when the scoreboard has been consistent for a quarter and nobody internally has the time or the specialism to change what it measures.
Read the migration steps →Tool to service · 8 stepsWhy switch from Peec AI
Analytics products are an excellent, low-cost first step into AI search — we routinely recommend starting there. This guide covers what to do when the analytics have made the gap obvious and the gap now needs closing.
Read the migration steps →Tool to service · 7 stepsWhy switch from Otterly.AI
Otterly.AI is a good thermometer and a cheap one. Thermometers do not treat the patient. This guide is the sequence for moving from confirmed diagnosis to actual remediation without losing the measurement continuity you have built.
Read the migration steps →Tool to service · 8 stepsWhy switch from Scrunch AI
Scrunch AI reports on how AI agents experience your brand across properties. This guide covers moving from that reporting to the engineering work that changes what the report says — including the agent-accessibility issues it surfaces.
Read the migration steps →Comparing before you commit?
Every guide has a matching head-to-head comparison with the scope, model and pricing differences laid out in a table — including where the other option is the better buy.