Is headless bad for SEO?+
Not inherently. The damage comes from client-only rendering, late schema injection and uncached routes that time out for crawlers. Server-render every indexable route, emit schema server-side, and headless competes with or beats a traditional theme on every search metric.
Should we go headless at all?+
Only if you have a real reason: heavy content and commerce blending, custom merchandising, multi-region complexity, or performance ceilings you've genuinely hit on a theme. If a well-built Shopify theme meets your needs, that's what we'll recommend — it's cheaper to run.
Can you rescue an existing headless build?+
Yes, and it's a common engagement. Usual fixes are converting client-only routes to server rendering, moving schema into the server response, fixing cache and revalidation behaviour, and repairing the internal link graph so deep catalogue pages are discoverable.
What does a build with Arise GEO cost?+
Builds start with a $4,500 forensic architecture audit, credited into the project. Custom site and migration projects typically land between $18,000 and $65,000 depending on catalogue size, integrations and content volume; custom Shopify apps start at $12,000. Ongoing SEO/GEO retainers run $6,500–$14,500 per month.
Is SEO and AI visibility included, or extra?+
Included. Every build ships with crawlable server-rendered content, a validated schema graph with @id-anchored entities, clean URL and redirect contracts, Core Web Vitals budgets and llms.txt. We treat AI Overviews, ChatGPT, Perplexity and Gemini citability as a launch requirement, not a phase two.
Do you guarantee traffic won't drop?+
No honest partner guarantees zero movement through a rebuild, but we do guarantee the work: implement our launch and 90-day plan and if the agreed leading indicators don't recover within 3–6 months, we refund our fees. Our fee, not third-party platform or media costs.
How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+
Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.
What actually makes a page get cited by AI instead of just ranked?+
Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.
Is SEO still worth investing in now that AI answers so many queries?+
Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.
How quickly can we expect results from an Arise GEO engagement?+
Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.
What do we get, and what does it cost?+
You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.