// Build_02

    Ecommerce platform migration without losing your rankings.

    We move your store to Shopify, Hydrogen, BigCommerce or a headless stack cleanly — URLs, schema, content and revenue intact, with SEO, GEO and AI visibility rebuilt stronger than before.

    Replatforming is the single most common way an ecommerce brand destroys years of organic equity in one weekend. It rarely fails because the new platform is worse — it fails because product URLs change silently, collection pages lose their copy, review and product schema disappear, and nobody baselined rankings before cutover. We run migrations as a search project that happens to include a platform change, so traffic and revenue continue through the switch.

    // Key_Takeaways

    • Every legacy URL is inventoried from crawl data, Search Console and server logs — not just from the CMS export.
    • Redirects are one-to-one where possible, tested in staging, and shipped with zero chains.
    • Product, collection and review schema is rebuilt on the new platform before launch, not after.
    • Content parity is verified page by page so collection copy and PDP detail don't quietly thin out.
    • Post-launch monitoring runs daily for 30 days with a pre-migration baseline to compare against.

    Most replatforming traffic losses trace back to three things: unmapped URLs, thinner content, and schema that never got rebuilt.

    — Arise GEO, Ecommerce Platform Migration

    Export files from the old CMS are never a complete URL inventory — log files and Search Console always reveal ranking pages the export missed.

    — Arise GEO, Ecommerce Platform Migration

    A migration should be judged 90 days after launch, against a baseline captured 90 days before it.

    — Arise GEO, Ecommerce Platform Migration
    1:1
    URL redirect mapping
    30 days
    Daily post-launch monitoring
    90/90
    Baseline vs. outcome window
    180-day
    Money-back window
    // Inventory

    Find every URL that earns something

    We combine a full crawl, Search Console data, log files, backlink data and analytics to build the definitive list of URLs that carry rankings, links or revenue.

    • Full-site crawl of the legacy store
    • Search Console and log-file URL reconciliation
    • Backlink-weighted priority list
    • Revenue and assisted-conversion mapping
    // Mapping

    A tested redirect contract

    Every legacy URL is mapped to its closest new equivalent. Redirects are built as a data file, tested in staging, and verified again minutes after cutover.

    • One-to-one 301 mapping, no blanket homepage redirects
    • Chain and loop elimination
    • Parameter, pagination and faceted URL handling
    • Automated post-launch redirect verification
    // Rebuild

    Content, schema and internal links carried across

    Collection copy, PDP detail, blog archives, author pages and structured data are all rebuilt on the new platform with parity checks before launch.

    • Content parity diff, page by page
    • Product, Offer, Review, Breadcrumb and FAQ schema
    • Internal link graph reconstruction
    • Hreflang and multi-store handling
    // Upgrade

    Launch stronger, not merely equal

    A migration is the cheapest moment to fix everything a legacy platform made hard: index bloat, slow templates, missing entity identity and non-citable content structure.

    • Index bloat and crawl-trap cleanup
    • Core Web Vitals rebuild on new templates
    • Entity graph and AI-citable content blocks
    • IndexNow, sitemaps and llms.txt on day one
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    Which platforms do you migrate between?+

    Most commonly onto Shopify or Shopify Hydrogen, from Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud, Wix, Squarespace or bespoke builds. We also handle Shopify-to-headless moves and consolidations of multiple regional stores.

    How long does an ecommerce migration take?+

    Typically 10–16 weeks for a mid-size catalogue, including discovery, URL mapping, build, content parity work, staging QA and a monitored launch. Very large or multi-region catalogues run longer, and we'll say so before you sign.

    Will we lose traffic during the switch?+

    Short-term fluctuation of a week or two while Google reprocesses redirects is normal. Sustained loss is not, and it's almost always caused by an avoidable mistake. Our launch gate exists to catch each of those before cutover.

    Can you handle the data migration too — products, customers, orders?+

    Yes. Product, variant, customer, order history, review and subscription data migration is part of the project scope, with reconciliation reports so you can verify nothing was dropped.

    What about our AI visibility after replatforming?+

    It's part of the plan. Answer engines cache and re-crawl differently to Google, so we ship llms.txt, keep citable content blocks stable, preserve entity @id values where possible, and monitor brand mentions in ChatGPT, Perplexity and AI Overviews before and after launch.

    What does a build with Arise GEO cost?+

    Builds start with a $4,500 forensic architecture audit, credited into the project. Custom site and migration projects typically land between $18,000 and $65,000 depending on catalogue size, integrations and content volume; custom Shopify apps start at $12,000. Ongoing SEO/GEO retainers run $6,500–$14,500 per month.

    Is SEO and AI visibility included, or extra?+

    Included. Every build ships with crawlable server-rendered content, a validated schema graph with @id-anchored entities, clean URL and redirect contracts, Core Web Vitals budgets and llms.txt. We treat AI Overviews, ChatGPT, Perplexity and Gemini citability as a launch requirement, not a phase two.

    Do you guarantee traffic won't drop?+

    No honest partner guarantees zero movement through a rebuild, but we do guarantee the work: implement our launch and 90-day plan and if the agreed leading indicators don't recover within 3–6 months, we refund our fees. Our fee, not third-party platform or media costs.

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Plan a migration that keeps every ranking you've earned.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →