Variant & filter URL canonicalization
Shopify's variant params and tag-filtered collections silently spawn duplicate inventories of URLs. We seal them at the source.
Faceted nav leaks. Collection cannibalization. App bloat killing INP. PDP schema gaps. The Shopify-specific issues your generalist agency keeps missing.
We've audited hundreds of Shopify stores — Plus, headless Hydrogen, and standard. The pattern repeats: faceted nav crawl traps, /collections/all bleeding link equity, theme apps adding 400ms to LCP, and PDPs missing the schema stack that AI engines paraphrase.
Shopify's variant params and tag-filtered collections silently spawn duplicate inventories of URLs. We seal them at the source.
Most Shopify collections lose to publishers because they're thin. We rebuild collection content for intent, depth, and citation-worthiness.
Product, Offer, AggregateRating, Review, and BreadcrumbList — layered correctly for both rich results and AI Overview eligibility.
We profile every script and prescribe the minimum app removals and theme edits needed to hit Core Web Vitals.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
Yes. Plus, Hydrogen, headless setups, and standard themes — including Dawn, Sense, Impulse, Turbo, Prestige, and custom builds.
Either path works. We hand off a Shopify-developer-ready execution doc, or our team implements directly via a sandbox theme + GitHub PR.
Initial findings within 7–10 business days. Full forensic audit and 90-day execution plan within 21 days. Most Shopify audits surface 30–60 prioritized issues with revenue impact estimates and effort tiers.
Yes — review and FAQ apps frequently inject schema incorrectly, double-render content, or block JSON-LD from validating. We audit the full app stack and prescribe the configuration changes (or replacements) that fix schema while preserving the customer experience.
Yes — Shopify PDPs and PLPs are prime AI Mode citation surfaces if schema and content are layered correctly. We audit every template for AIO/AI Mode eligibility and prescribe the schema stack, FAQ blocks, and atomic answer copy that earn citations. See /get-cited-in-ai-mode for the full method.
Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.
Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.
Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.
Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.
You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.
Audits scoped within 24 hours. Results within 90 days, or your money back.
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