// Hub_01

    SEO audits, end to end.

    Every audit we run — technical, ecommerce, international, marketplace, Shopify, content — plus the checklists, calculators, and free tools that go with them.

    An SEO audit is a structured diagnosis of why a site earns less search traffic than its inventory, authority, and content should support. It is not a tool export. A real audit crawls and renders the site the way a search engine does, reconciles what is discoverable against what is indexed, tests whether the indexed pages match the intent behind the queries they target, and returns a prioritised remediation plan with an owner and an effort estimate against each item. This hub is the index to every audit type we run and the free tools that let you start the diagnosis yourself.

    // Key_Takeaways

    • An audit is worthless without prioritisation. Ten thousand flagged issues with no severity ranking is a report, not a plan.
    • Crawl, render, index, and rank are four separate failure points. Most audits only test the first one.
    • Different site shapes fail differently: a marketplace fails at facets and duplicates, a DTC store at variants and thin collections, a multi-locale store at hreflang and localisation depth.
    • In 2026 an audit that ignores AI retrieval is half an audit — the same crawl feeds AI Overviews, AI Mode, and assistant citations.

    A crawl tells you what is broken. An audit tells you which broken thing is costing you money this quarter.

    — Arise GEO, SEO Audits

    Every audit answers four questions in order: can it be crawled, can it be rendered, is it indexed, and does it deserve to rank.

    — Arise GEO, SEO Audits
    // Scope

    How to choose the right audit

    The correct audit type is determined by where your traffic loss originates, not by which package sounds most thorough. Use the site shape to pick the entry point.

    • Traffic fell after a replatform or migration → technical SEO audit
    • Impressions rising, clicks flat → content and CTR audit
    • Multi-country or multi-language store → international SEO audit
    • Multi-seller catalogue → marketplace SEO audit
    • Shopify store with variant, app, or collection sprawl → Shopify SEO audit
    • Cited by nobody in ChatGPT or AI Overviews → GEO audit
    // Method

    The four-layer diagnostic

    Every audit we run moves through the same four layers in the same order, because a fix at layer three is wasted if layer one is broken.

    • Discovery: log files, sitemaps, internal link graph, crawl budget allocation
    • Rendering: server HTML vs DOM diff, hydration timing, schema injection point
    • Indexation: coverage reconciliation, canonical conflicts, duplicate clustering
    • Relevance: intent match, content depth, entity coverage, citation eligibility
    // Output

    What you actually receive

    A prioritised backlog, not a PDF you file away. Each finding carries an estimated traffic impact, an implementation effort, an owner discipline, and an acceptance test so you can verify the fix landed.

    • Severity-ranked remediation backlog
    • 90-day execution sequence
    • Per-issue acceptance criteria
    • Re-audit and verification pass
    // Guarantee

    Money-back on the whole engagement

    Implement the 90-day plan and if the tracked metrics have not moved within three to six months, we refund the audit in full. The risk sits with us, which is why the prioritisation is honest rather than padded.

    // 01

    Audit services

    Full-scope engagements, each scoped to a specific site shape.

    Technical SEO audit

    Crawl budget, rendering, Core Web Vitals, canonical and redirect hygiene.

    Open →

    Ecommerce SEO audit

    Category architecture, PDP depth, faceted navigation, and product schema.

    Open →

    International SEO audit

    Hreflang, geotargeting, ccTLD strategy, and localisation depth across every market.

    Open →

    Marketplace SEO audit

    Duplicate listings, seller page indexation, and facets at multi-million-URL scale.

    Open →

    Shopify SEO audit

    Variant URLs, collection cannibalisation, app bloat, and Shopify-native schema gaps.

    Open →

    Content audit

    Aging content, thin pages, and the refresh queue that recovers decayed rankings.

    Open →

    Keyword cannibalisation audit

    Find the pages competing with each other and decide which one wins.

    Open →
    // 02

    Guides and methodology

    The full method, published. Run it yourself or hand it to your team.

    Technical SEO audit guide

    Step-by-step audit process with the exact checks in the order we run them.

    Open →

    Ecommerce SEO guide

    Category, PDP, and internal-link architecture for stores that need to scale.

    Open →

    Content and E-E-A-T guide

    What experience, expertise, authority, and trust actually look like on the page.

    Open →

    Our audit methodology

    The four-layer diagnostic, the scoring model, and how findings get prioritised.

    Open →
    // 03

    Free tools

    Start the diagnosis before you talk to anyone.

    Schema markup checker

    Validate your structured data and spot missing entity anchors.

    Open →

    SERP snippet preview

    See how your title and description truncate before Google does it for you.

    Open →

    SEO ROI calculator

    Model the revenue impact of a ranking improvement before you commit budget.

    Open →

    All free tools

    The complete set of calculators, checkers, and generators.

    Open →
    // Frequently_Asked

    SEO Audits, answered.

    What is an SEO audit?

    +

    An SEO audit is a structured diagnosis of a website's ability to be crawled, rendered, indexed, and ranked. It reconciles what a search engine can discover against what it has indexed, tests whether indexed pages match query intent, and returns a prioritised remediation plan. A tool export listing errors is not an audit — the prioritisation and the remediation sequence are the deliverable.

    How long does an SEO audit take?

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    A focused single-issue audit takes about one week. A full technical and content audit on a mid-size ecommerce site takes two to three weeks. Marketplaces and multi-locale catalogues take three to five weeks because the crawl and reconciliation work scales with URL count and locale count.

    How much does an SEO audit cost?

    +

    Scope drives price: URL count, locale count, platform complexity, and whether GEO and AI visibility work is included. Every engagement carries the same money-back guarantee — implement the 90-day plan and if the tracked metrics have not moved in three to six months, we refund in full.

    Which audit should I start with?

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    Start where the loss originated. A post-migration or post-replatform drop points to a technical audit. Rising impressions with flat clicks points to a content and CTR audit. Multi-country traffic that never developed points to an international audit. If you are not sure, the free site audit application scopes it for you.

    Do SEO audits still matter now that AI Overviews answer most queries?

    +

    They matter more. AI Overviews, AI Mode, and assistant answers retrieve from the same crawled and indexed corpus as classic search. A page that renders late, is excluded by a canonical conflict, or lacks structured data cannot be cited by an AI engine either. Technical hygiene is the floor that AI visibility is built on.

    Can you audit a single section instead of the whole site?

    +

    Yes. Many engagements start with the highest-revenue template family — collections, PDPs, or a single locale — prove the methodology against a tracked metric, then expand to the full site.

    // Related_Hubs
    GEO and AI search hub →Industry hub →

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