// Paid_Media_07

    Paid media audit that finds the wasted spend.

    A forensic pass across every ad account you run: measurement integrity, structure, creative, feed and budget allocation — with a ranked fix list and the money attached to each item.

    Before anyone should take over your accounts — us included — you should know exactly what's wrong with them. The audit is a fixed-fee forensic pass across every active channel. We quantify wasted spend, test whether your conversion tracking is telling the truth, review structure and creative against how each platform actually delivers today, and hand back a ranked fix list with an estimated dollar impact per item. You can implement it yourself, hand it to your current agency, or hand it to us.

    // Key_Takeaways

    • Measurement errors are the most expensive findings in almost every audit — they cause months of optimisation toward the wrong number.
    • Wasted spend concentrates in a small number of places: brand overlap, duplicate audiences, dead placements and mis-set targets.
    • A fix list without dollar estimates is a wish list; every finding we ship carries an impact figure and an effort estimate.
    • You keep the audit regardless of whether you hire us — it's deliberately vendor-neutral.

    You can't optimise your way out of a broken conversion event. You can only get very efficient at buying the wrong thing.

    — Arise GEO, Paid Media Audit

    Every audit we run finds spend that was never going to work. The only question is what percentage.

    — Arise GEO, Paid Media Audit
    $4,500
    Fixed fee
    All channels
    In one pass
    Ranked
    By dollar impact
    Yours
    Whether you hire us or not
    // Stage 1

    Measurement integrity

    Conversion events, server-side implementations, deduplication, value accuracy, attribution settings and analytics cross-checks. If the numbers are wrong, nothing downstream is worth reviewing.

    • Event and value verification
    • Server-side / CAPI checks
    • Deduplication testing
    • Analytics vs platform reconciliation
    // Stage 2

    Waste and allocation

    Search-term and placement waste, audience overlap, brand cannibalisation, budget pacing failures and channels running against mismatched targets.

    • Wasted spend quantified
    • Audience overlap mapping
    • Brand cannibalisation read
    • Pacing and target review
    // Stage 3

    Structure and creative

    Campaign architecture against current platform behaviour, creative volume and fatigue diagnostics, feed quality for Shopping and catalogue channels.

    • Structure vs current best practice
    • Creative fatigue diagnostics
    • Concept variety scoring
    • Feed quality review
    // Stage 4

    Ranked plan with dollars attached

    Every finding gets an owner, an effort estimate and an estimated impact, sorted so the first week of work is the highest-value week.

    • Impact-ranked fix list
    • Effort estimates per item
    • 90-day sequencing
    • Walkthrough call with your team
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    How long does the audit take?+

    Ten business days from account access to the walkthrough call, for a typical multi-channel account. Larger or messier accounts can run to three weeks, and we'll tell you before we start.

    What access do you need?+

    Read-only access to your ad accounts, analytics and Search Console, plus a short call on unit economics. We never need admin rights or your ad account payment details for an audit.

    Is the fee credited if we hire you?+

    Yes — the $4,500 audit fee is credited against your first month of management if you engage us within 60 days of delivery.

    Will you tell us if our current agency is doing fine?+

    Yes, and it happens. A vendor-neutral audit is worth very little if the conclusion is predetermined.

    What does it cost to have you run our ads?+

    Paid media management runs $6,500–$14,500 per month depending on spend and channel count; a one-off paid media audit is $4,500. We don't take a percentage of spend — that model rewards us for spending more of your money, not for making it work.

    Do we keep ownership of our ad accounts?+

    Always. Accounts, pixels, conversion data, creative files and audiences stay in your business manager under your ownership. We work inside your accounts as a partner, so if we part ways you keep every asset and every day of learning history.

    How does the guarantee apply to paid media?+

    Implement our 90-day plan and if the agreed leading indicators don't move within 3–6 months, we refund our fees in full. The guarantee covers our fee, not your ad spend — no agency can guarantee auction outcomes, and anyone who does is guessing.

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Find out how much of your spend is doing nothing.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →