// Research_Lab

    Original SEO & GEO research. Field-tested, citable, free.

    We publish original studies on how AI search, generative answer engines, and classic organic are reshaping commercial demand. Use the data, cite the source, link the page.

    GEO // Commercial Intent12 min read

    AI is eating commercial intent: how Google AI Overviews and ChatGPT are quietly rewiring the purchase journey

    An Arise GEO field study on how generative answer engines are absorbing top-of-funnel commercial queries — and why most purchase-intent searches now never reach a top-10 organic result.

    ~63%
    Of commercial queries now trigger an AI answer surface
    −34%
    Avg. CTR drop on #1 organic results when AIO is present
    71%
    Of buyers we surveyed used ChatGPT in last purchase journey
    <18%
    Of those ChatGPT queries appeared in classic top-10 SERPs
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