// Service_05

    Content audits that decide what dies and what scales.

    Most content programs are bottlenecked by URLs that should have been pruned years ago. Every page gets a verdict: consolidate, rewrite with depth, or remove.

    Light updates to thin content rarely move rankings. Helpful Content thresholds treat experience and expertise as floors, not bonuses. We score every URL on intent match, depth, E-E-A-T signals, and incoming link equity — and tell you exactly what to do with each one.

    // Inventory

    Full content inventory & scoring

    Every indexable URL scored on traffic, conversions, intent match, depth, and freshness. No spreadsheet you'll never read — a verdict per URL.

    // Pruning

    Pruning & consolidation map

    We identify the URLs to redirect, the URLs to merge, and the URLs to delete outright. Authority concentrates instead of diluting.

    // Replication

    Outperformer reverse-engineering

    Every site has pages outperforming for non-obvious reasons. We extract the pattern and apply it to underperformers.

    // Roadmap

    12-month content roadmap

    Sequenced by traffic + revenue impact. Briefs included for the top 20 net-new pieces.

    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    How many URLs can you audit?+

    We've audited inventories from 50 to 500,000 URLs. Pricing scales with crawl size and verdict depth.

    Can you write the new content?+

    Yes — content production is available as an add-on, with subject-matter experts in your category.

    How do you decide which pages to prune vs. consolidate?+

    Pages with overlapping intent and meaningful link equity get consolidated (301'd into the canonical). Pages with no traffic, no links, no rankings, and no recent crawls get pruned. The verdict is per URL, scored on traffic, conversions, intent match, depth, freshness, and incoming link equity — never a blanket rule.

    Will pruning content hurt my rankings short-term?+

    Done correctly it lifts them. Helpful Content thresholds explicitly reward sites that remove thin and outdated pages. The risk is in losing internal link equity from pruned URLs — which is why every prune is paired with a 301 plan into the surviving canonical.

    Does the audit include AI-mode and AI Overviews citation analysis?+

    Yes. Every cluster is scored on classic SERP visibility AND on AI citation surface — including which pages currently get paraphrased into AI Overviews and Google AI Mode, and which are at risk of dropping out of the candidate pool.

    How is this different from a Screaming Frog content report?+

    Screaming Frog tells you which pages exist. We tell you which ones earn their URL — and what to do with the rest. Every URL gets a verdict (consolidate / rewrite / prune / replicate) and a Monday-morning execution doc.

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Run the protocol on your store.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →