// Leadership

    Fractional CMO leadership with an operator's hands still on the work.

    Senior marketing leadership for companies that need strategy, hiring judgement and vendor accountability without a $280k full-time hire.

    A fractional CMO is worth hiring when the strategy questions outgrow the team but the payroll can't yet justify a full-time executive. The failure mode is a strategist who produces frameworks nobody can implement. We work the other way: leadership grounded in the same diagnostics we run for every client, so the plan arrives with the technical detail that makes it executable.

    // Key_Takeaways

    • Senior leadership at a fraction of a full-time CMO's cost.
    • Strategy delivered as a prioritized, costed roadmap — not a slide deck.
    • Vendor and agency accountability, including replacing underperformers.
    • Hiring support: scorecards, interviews and onboarding for in-house roles.
    • Hands-on depth in SEO, GEO and paid media rather than pure oversight.

    A fractional CMO who can't read a crawl report or an ad account is an expensive meeting attendee.

    — Arise GEO, Fractional CMO

    The best marketing leadership decision is usually subtraction: fewer channels, run properly, beats a full dashboard run badly.

    — Arise GEO, Fractional CMO

    Hire a fractional CMO when the questions are strategic. Hire a specialist when the questions are executional. Confusing the two wastes a year.

    — Arise GEO, Fractional CMO
    12 mo
    Costed roadmap
    Weekly
    Working session
    Quarterly
    Re-forecast
    $4,500
    Opening audit
    // Strategy

    A roadmap with prices on it

    Positioning, channel strategy, budget allocation and a 12-month roadmap with sequencing, costs and expected outcomes — reviewed and re-forecast every quarter.

    • Positioning and category framing
    • Channel selection and sequencing
    • Costed 12-month roadmap
    • Quarterly re-forecast against actuals
    // Team

    Hiring and structure

    We define the roles you actually need, write the scorecards, sit in interviews and build ramp plans — including the unglamorous decision of what to keep outsourced.

    • Org design for the next 18 months
    • Role scorecards and interview loops
    • Onboarding and ramp plans
    • Build-versus-buy decisions per function
    // Vendors

    Agency accountability

    We review incumbent agencies against contracted deliverables, rewrite the scopes worth keeping and manage the transition on the ones that aren't.

    • Scope and deliverable audits
    • Performance review against agreed KPIs
    • Renegotiation or replacement management
    • Consolidated reporting across vendors
    // Cadence

    How the engagement runs

    A standing weekly working session, async availability through your channel of choice, monthly leadership reporting and quarterly board-ready summaries.

    • Weekly working session
    • Async access during business hours
    • Monthly leadership report
    • Quarterly board-ready summary
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    How many hours a month does a fractional CMO engagement include?+

    We scope by outcome rather than by hour, but a typical engagement is the equivalent of two to four days a month: a weekly working session, async availability and the strategic deliverables agreed in the roadmap.

    Will you also execute, or only advise?+

    Both are available. Advisory-only engagements sit at the lower end of the retainer range; where we also run SEO, GEO or paid media the scope and fee reflect that. We'll say plainly which parts your team should own.

    What happens when we hire a full-time CMO?+

    That's the intended ending. We write the role scorecard, help interview, hand over the roadmap and documentation, and taper to advisory during their first quarter so nothing stalls in the transition.

    What does working with Arise GEO cost?+

    Engagements start with a $4,500 forensic audit, credited into month one. Ongoing retainers run $6,500–$14,500 per month depending on scope, channel count and publishing volume. We don't bill a percentage of ad spend and we don't lock clients into 24-month contracts to hide slow starts.

    How is an AI-era agency different from a traditional one?+

    A traditional agency optimizes for ten blue links and a paid auction. We optimize for those plus the answer layer — AI Overviews, ChatGPT, Perplexity and Gemini — where a growing share of commercial research now ends before anyone clicks. That means entity modelling, schema, citable content structure and measurement that separates classic organic clicks from assisted AI-influenced revenue.

    Do you have a guarantee?+

    Yes. Implement our 90-day plan and if the agreed leading indicators don't move within 3–6 months, we refund our fees. The guarantee covers our fee, not your media spend.

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Get senior marketing leadership without the full-time hire.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →