// Program

    Full-funnel marketing where organic and paid stop fighting over credit.

    One demand map from first research query to post-purchase retention, with budget moved by evidence rather than by whichever channel owner reports loudest.

    Full-funnel is one of the most abused phrases in marketing — usually it means the same agency will invoice you for more channels. We use it structurally: one demand map covering every stage from unaware research to repeat purchase, one measurement model that stops channels double-counting the same conversion, and one budget conversation where money moves to evidence.

    // Key_Takeaways

    • A single demand map from research query to retention, shared by every channel.
    • Attribution designed to stop double-counting between paid, organic and email.
    • Budget reallocated quarterly against incremental contribution.
    • The AI answer layer treated as a top-of-funnel surface with real measurement.
    • Lifecycle and retention included, because repeat rate changes what you can pay per acquisition.

    If every channel report claims the same conversion, you don't have a full-funnel program — you have four teams billing you for one sale.

    — Arise GEO, Full-Funnel Marketing

    Retention sets your acquisition ceiling. An agency that never asks about repeat rate is guessing at what you can afford to bid.

    — Arise GEO, Full-Funnel Marketing

    The top of the funnel now lives inside AI assistants. If you can't see it, you're managing a funnel with the lid missing.

    — Arise GEO, Full-Funnel Marketing
    1
    Demand map
    Quarterly
    Budget reallocation
    $4,500
    Forensic audit
    3–6 mo
    Guarantee window
    // Map

    Demand mapping

    We inventory the questions your market asks at each stage, which surface answers them today, and where you're absent. That map becomes the shared plan for content, paid and lifecycle.

    • Stage-by-stage query and prompt inventory
    • Surface ownership: SERP, AI answer, social, retail
    • Gap ranking by revenue proximity
    • One roadmap all channels work from
    // Measure

    One model, no double-counting

    Platform-reported numbers are treated as directional. We reconcile to a single source, add self-reported attribution and use holdouts or geo tests where the spend justifies it.

    • Reconciled reporting layer
    • Self-reported attribution capture
    • Incrementality tests on major channels
    • Honest treatment of branded search
    // Allocate

    Budget follows evidence

    Quarterly reallocation based on incremental contribution and saturation, with explicit kill criteria so failing tests end on schedule instead of on sentiment.

    • Quarterly reallocation review
    • Saturation and diminishing-return curves
    • Predefined test kill criteria
    • Scenario forecasting at three budget levels
    // Retain

    Lifecycle closes the loop

    Email, SMS and post-purchase flows are part of the program because repeat rate and margin determine how aggressively you can acquire.

    • Post-purchase and winback flows
    • Segment-level LTV reporting
    • Offer and pricing feedback into acquisition
    • Review generation feeding trust signals
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    Do we have to hand you every channel at once?+

    No, and we'd usually advise against it. Most programs start with the audit plus one or two channels, then expand as the measurement layer proves itself. Handing over everything on day one makes it impossible to tell what changed.

    How do you handle attribution disagreements between platforms?+

    We assume every platform over-claims and reconcile to one source of truth, then add self-reported attribution at checkout or form-fill and run holdout tests where spend justifies the cost. The goal is a number the finance team will sign off on, not the flattering one.

    Is full-funnel worth it below a certain spend?+

    Below roughly $25,000 per month in total marketing investment, focus usually beats breadth — pick the one or two channels with the clearest demand and run them properly. We'll tell you honestly if that's your situation.

    What does working with Arise GEO cost?+

    Engagements start with a $4,500 forensic audit, credited into month one. Ongoing retainers run $6,500–$14,500 per month depending on scope, channel count and publishing volume. We don't bill a percentage of ad spend and we don't lock clients into 24-month contracts to hide slow starts.

    How is an AI-era agency different from a traditional one?+

    A traditional agency optimizes for ten blue links and a paid auction. We optimize for those plus the answer layer — AI Overviews, ChatGPT, Perplexity and Gemini — where a growing share of commercial research now ends before anyone clicks. That means entity modelling, schema, citable content structure and measurement that separates classic organic clicks from assisted AI-influenced revenue.

    Do you have a guarantee?+

    Yes. Implement our 90-day plan and if the agreed leading indicators don't move within 3–6 months, we refund our fees. The guarantee covers our fee, not your media spend.

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Run one funnel instead of four channel reports.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →