// Paid_Media_01

    Paid social agency for brands that need the spend to work.

    Meta, TikTok, YouTube and LinkedIn run as one portfolio with one blended target — not four teams optimising four dashboards while the P&L quietly gets worse.

    Most paid social accounts don't fail on targeting. They fail on three things: creative volume too low to feed the algorithm, measurement that credits platform-reported conversions instead of incremental revenue, and budget rules that starve the winners. We take over the account, rebuild the measurement floor first, then run a creative production cadence that gives the auction something new to learn from every week. Channels are managed against one blended target so a cheap TikTok conversion never gets celebrated while blended margin slips.

    // Key_Takeaways

    • Creative volume is the single biggest lever in paid social — accounts that ship 8–12 new concepts a month consistently outperform accounts that ship two.
    • Platform-reported ROAS double-counts. Blended MER and holdout tests are the only numbers worth reporting to a board.
    • Consolidated campaign structures beat granular ad-set splitting now that bidding is automated; fragmentation starves the learning phase.
    • Paid social and organic search compound: the branded search lift from a good creative cycle shows up in Search Console weeks later.

    You don't have a targeting problem. You have a creative supply problem dressed up as a targeting problem.

    — Arise GEO, Paid Social Agency

    If your agency reports platform ROAS without a blended number next to it, they're reporting the platform's marketing, not your results.

    — Arise GEO, Paid Social Agency
    8–12
    New concepts / month
    4
    Channels, one target
    $6,500+
    Monthly management
    180-day
    Money-back window
    // Week 1–2

    Measurement floor before a dollar moves

    We audit pixel and conversions API coverage, deduplication, event quality, and attribution windows, then set the blended MER target with your finance owner so everyone is grading against the same number.

    • Pixel + CAPI parity check
    • Event dedup and quality scoring
    • Attribution window alignment
    • Blended MER / CAC target agreed
    // Week 3–4

    Structure rebuild and budget reallocation

    Accounts get consolidated into a small number of well-fed campaigns with clear prospecting and retention separation, and spend moves off the placements that never converted incrementally.

    • Campaign consolidation
    • Prospecting vs retention split
    • Exclusion and overlap cleanup
    • Budget pacing rules
    // Ongoing

    Creative production cadence

    A rolling brief pipeline produces static, UGC and short-form video concepts every week, each tied to a named angle so results teach us something rather than just winning or losing.

    • 8–12 new concepts monthly
    • Angle-tagged creative library
    • Hook and thumbnail iteration
    • Winner scaling rules
    // Proof

    Incrementality, not screenshots

    Geo holdouts and spend-step tests establish what the channel actually adds. Reporting shows blended revenue, contribution margin and the incremental read side by side.

    • Geo holdout testing
    • Spend-step incrementality reads
    • Contribution margin reporting
    • Monthly board-ready summary
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    Do you produce the creative or just run the media?+

    We brief and produce static and short-form video concepts as part of the retainer, and we work alongside in-house or external studios when you already have production capacity. Media buying without creative supply is a dead end, so creative is never out of scope.

    What spend level does this make sense at?+

    Usually $30,000 a month and up across paid social. Below that, the management fee eats too much of the budget and you're better served by a paid media audit plus quarterly coaching, which we also offer.

    How quickly will we see a change?+

    Measurement and structure fixes land in the first 30 days and often produce an immediate efficiency step. Creative-driven performance gains compound over 60–90 days as the concept library matures.

    Can you work with our existing in-house buyer?+

    Yes. A common setup is us owning strategy, measurement and creative direction while your in-house buyer owns day-to-day execution. We'll say plainly which model fits after the audit.

    What does it cost to have you run our ads?+

    Paid media management runs $6,500–$14,500 per month depending on spend and channel count; a one-off paid media audit is $4,500. We don't take a percentage of spend — that model rewards us for spending more of your money, not for making it work.

    Do we keep ownership of our ad accounts?+

    Always. Accounts, pixels, conversion data, creative files and audiences stay in your business manager under your ownership. We work inside your accounts as a partner, so if we part ways you keep every asset and every day of learning history.

    How does the guarantee apply to paid media?+

    Implement our 90-day plan and if the agreed leading indicators don't move within 3–6 months, we refund our fees in full. The guarantee covers our fee, not your ad spend — no agency can guarantee auction outcomes, and anyone who does is guessing.

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Let us audit the account before you spend another month guessing.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →