Multi-signal cluster detection
We combine SERP overlap, embedding similarity, and click data — not just keyword overlap — to surface real conflicts.
Keyword cannibalization is the silent killer of authority. We map every cluster and tell you exactly which URL becomes the canonical and which get redirected or repositioned.
When two URLs target the same intent, neither wins. Google flips between them, link equity splits, and the SERP position oscillates. Our cannibalization audit surfaces every conflict in your portfolio — including the subtle cases keyword tools miss.
We combine SERP overlap, embedding similarity, and click data — not just keyword overlap — to surface real conflicts.
For each cluster: canonical URL, URLs to redirect, URLs to reposition for adjacent intent, URLs to delete.
A Monday-morning execution doc: 301 map, internal link rewires, and content updates needed to lock in the consolidation.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
Keyword tools flag URLs with overlapping target keywords. We flag URLs Google is actually treating as duplicates — based on SERP behavior, not metadata.
Yes — informational + transactional intent for the same head term is healthy. The audit flags only true conflicts where Google rotates between URLs for the same intent.
We score each candidate on traffic, conversions, link equity, content depth, and topical fit. The winner inherits the merged content and link signals; the others 301 with internal-link rewires.
Yes. When two pages compete, AI engines split citations between them or skip the brand entirely. Consolidating around a single canonical concentrates the citation surface — we routinely see citation share double after a cleanup.
Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.
Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.
Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.
Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.
You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.
Audits scoped within 24 hours. Results within 90 days, or your money back.
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