Most agencies treat Shopify and WooCommerce as interchangeable. They aren't. We fix the platform-specific issues — duplicate variant URLs on Shopify, WooCommerce taxonomy bloat, plugin-induced render delay — that generalist SEO keeps missing.
Shopify and WooCommerce together power roughly half of the world's ecommerce stores — and each platform has a distinct set of SEO failure modes that don't appear in generic audits. We've shipped hundreds of audits across both stacks, and we know exactly which Shopify Liquid templates leak crawl budget, which WooCommerce plugins inject render-blocking JS, and how to fix both without breaking the theme.
Variant URL canonicalization, collection cannibalization, Liquid template audit, app-induced bloat, and Shopify Markets hreflang validation — the issues every generalist audit misses on Shopify.
Taxonomy bloat (categories + tags + brands + attributes), plugin conflict resolution, YoastSEO/RankMath configuration audit, and the WP-specific Core Web Vitals fixes that move LCP from 4.5s to under 2.5s.
Both platforms ship default Product schema that fails Google's Rich Results Test more often than it passes. We rebuild Product, Offer, AggregateRating, Review, and FAQ schema to earn rich results AND AI Overview citation eligibility.
AI Overviews now appear on roughly 40% of commercial queries. We audit which of your product and collection pages are eligible for citation — and prescribe the on-page changes that get you into the AI answer.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
Yes — Shopify, Shopify Plus, and headless Shopify (Hydrogen, Next.js commerce on Shopify backend) are all in scope. Headless adds rendering + hydration audit; we cover both.
This is the single most common Shopify SEO issue we fix. Every variant creates a queryparam URL (?variant=XXXX) that Google can index as a duplicate. We audit canonical implementation, fix the Liquid templates, and clean up the existing index bloat — often recovering 15–30% of crawl budget within 60 days.
We never remove anything without your sign-off. We surface which plugins inject render-blocking JS, inflate page weight, or create taxonomy bloat — and recommend lighter alternatives or configuration changes. Final call is always yours.
Yes — cross-platform competitive audits are part of the deliverable. We benchmark schema completeness, Core Web Vitals, and AI Overview citation share regardless of platform.
Yes — every product and collection page is audited for AI Overview citation eligibility. See our /services/ai-overviews-optimization and /get-cited-in-ai-mode playbooks for the full GEO method, which we layer into the platform audit.
Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full. The risk sits with us.
Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.
Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.
Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.
Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.
You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.
Audits scoped within 24 hours. Results within 90 days, or your money back.
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