// Paid_Media_05

    LinkedIn ads agency for B2B pipeline, not form fills.

    LinkedIn's clicks are expensive and its audience data is unmatched. We build programs judged on qualified pipeline and closed revenue, with the CRM plumbing to prove it.

    LinkedIn punishes sloppy programs harder than any other channel because the clicks cost so much. The fix isn't clever bidding — it's tight account and title targeting, offers matched to where the buyer actually is, and a closed loop from ad click to closed-won in your CRM. We build all of it, then optimise on pipeline value instead of cost per lead, because cheap leads from the wrong companies are the most expensive thing you can buy.

    // Key_Takeaways

    • Cost per lead is a vanity metric on LinkedIn; cost per qualified opportunity is the only number that survives a board meeting.
    • Thought-leader ads from real employee profiles consistently outperform company-page creative.
    • Offline conversion imports from your CRM change LinkedIn's optimisation behaviour materially.
    • Most B2B programs are over-targeted at the top and under-nurtured everywhere else.

    A $40 lead from a company that will never buy costs more than a $400 lead from one that will.

    — Arise GEO, LinkedIn Ads Agency

    If your LinkedIn reporting stops at form fills, you're optimising the top of a funnel nobody downstream trusts.

    — Arise GEO, LinkedIn Ads Agency
    Pipeline
    Primary KPI
    CRM
    Closed-loop reporting
    ABM
    Account-level targeting
    180-day
    Money-back window
    // Targeting

    Account and title precision

    ABM lists, job function and seniority layering, company-size gating and exclusions that keep spend off students, competitors and unreachable segments.

    • ABM list uploads
    • Function + seniority layering
    • Competitor and irrelevant exclusions
    • Contact-level matched audiences
    // Offers

    Formats matched to buying stage

    Document ads and thought-leader posts for cold audiences, demos and pricing pages only where intent supports them.

    • Document / lead-gen form ads
    • Thought-leader ads from real profiles
    • Conversation and message testing
    • Stage-appropriate offers
    // Plumbing

    Closed loop into the CRM

    UTM discipline, CRM field mapping and offline conversion imports so LinkedIn optimises toward opportunities rather than raw leads.

    • CRM field mapping
    • Offline conversion imports
    • Lead-quality feedback loop
    • Pipeline-stage attribution
    // Reporting

    Pipeline, win rate and CAC payback

    Reporting runs on sourced pipeline, opportunity rate and payback period, with cost per lead as a secondary diagnostic only.

    • Sourced pipeline value
    • Opportunity conversion rate
    • CAC payback period
    • Segment-level quality reads
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    What's a realistic LinkedIn budget to start?+

    Around $10,000–$15,000 a month in media for a program with enough volume to learn from inside a quarter. Below that, expect a longer read and tighter targeting to compensate.

    Are lead-gen forms or landing pages better?+

    Forms convert far better and qualify slightly worse. We typically run forms for top-of-funnel content and landing pages for demo and pricing intent, then compare on opportunity rate rather than lead volume.

    Can you work with our sales team's definitions of qualified?+

    We insist on it. The first workshop settles the MQL and SQL definitions and the feedback loop, because optimising toward a definition sales doesn't accept is wasted spend.

    What does it cost to have you run our ads?+

    Paid media management runs $6,500–$14,500 per month depending on spend and channel count; a one-off paid media audit is $4,500. We don't take a percentage of spend — that model rewards us for spending more of your money, not for making it work.

    Do we keep ownership of our ad accounts?+

    Always. Accounts, pixels, conversion data, creative files and audiences stay in your business manager under your ownership. We work inside your accounts as a partner, so if we part ways you keep every asset and every day of learning history.

    How does the guarantee apply to paid media?+

    Implement our 90-day plan and if the agreed leading indicators don't move within 3–6 months, we refund our fees in full. The guarantee covers our fee, not your ad spend — no agency can guarantee auction outcomes, and anyone who does is guessing.

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Let's grade your LinkedIn program on pipeline, not leads.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →