URL & hreflang architecture
Subfolder vs subdomain vs ccTLD validation, hreflang implementation audit, return-tag completeness, and x-default handling.
Multi-locale stores routinely lose 30%+ of organic potential to broken hreflang, geotargeting drift, and translated-but-not-localized content. We rebuild the international architecture.
Going international multiplies the surface area of every SEO mistake. Hreflang misfires get amplified across dozens of locales. Translated content fails to rank because it isn't actually localized. We audit the architecture, the signals, and the content depth in every market you sell in.
An international SEO audit is not 40 audits. It is one architecture audit plus 40 localisation checks — and confusing the two is why most multi-locale programmes stall.
— Arise GEO, International SEO Audit
If your German shoppers land on the UK page, your problem is not German content. It is a return tag.
— Arise GEO, International SEO Audit
Subfolder vs subdomain vs ccTLD validation, hreflang implementation audit, return-tag completeness, and x-default handling.
Search Console targeting, server geolocation, currency presentation, local schema, and locale-specific link signals.
Translated content rarely ranks. We audit which markets need true localization — local terminology, units, sizing, payment methods — to compete.
Near-identical locale variants routinely collapse into a single indexed cluster, so only one market ranks. We reconcile coverage per locale and resolve canonical and parameter conflicts that hide entire markets from the index.
Not every locale deserves the same investment. We size demand, competitive difficulty, and current visibility per market, then sequence remediation so the markets with recoverable revenue get fixed first.
AI Overviews and assistants resolve one brand entity, then choose a locale to cite. We check that your entity graph, locale schema, and language signals point the engines at the market you actually want cited.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
We've audited stores spanning 40+ locales. Pricing scales with locale count and content depth.
Yes — Markets, subfolder routing, currency presentment, and Shopify's hreflang implementation all get audited end-to-end. We've shipped this on stores running 12+ Markets.
Partially. AI Mode and AIO use a combination of hreflang, ccTLD, server location, and content language signals. Brands with clean international architecture get cited consistently across local AI surfaces — sloppy implementations get one locale cited and the rest ignored.
Yes — many clients start with their highest-revenue locale (often US or UK), prove the methodology, then roll us out across the full locale matrix.
An international SEO audit is a structured review of how a multi-country or multi-language site is discovered, targeted, and served to the correct market. It covers URL architecture (ccTLD, subdomain, or subfolder), hreflang and return tags, x-default handling, Search Console geotargeting, currency and payment presentation, locale-aware structured data, and whether the content is genuinely localised rather than translated. The deliverable is a prioritised, per-market remediation plan.
Price scales with locale count, URL count, and platform complexity rather than with a fixed package. A three-market store is a fraction of a 40-locale catalogue. Every engagement carries the same money-back guarantee: implement the 90-day plan and if the tracked metrics have not moved in three to six months, we refund in full.
For most ecommerce brands, subfolders (example.com/de/) consolidate authority best and are the cheapest to maintain. ccTLDs win where local trust materially affects conversion — regulated categories, or markets where shoppers distrust foreign domains. Subdomains are usually the worst of both. The audit validates your existing choice against migration cost before recommending any change, because a replatform of the URL structure is rarely worth the risk on its own.
Two to three weeks for a store in three to five markets. Three to five weeks for large catalogues or 20+ locales, because crawl reconciliation and per-market content assessment scale with locale count. You get the scope and timeline within 24 hours of the request.
The guide documents the methodology so your team can run the checks in-house. The audit is the engagement: we run the crawl, reconcile the index per locale, size the opportunity per market, and hand back a sequenced 90-day plan with acceptance criteria — backed by the refund guarantee.
Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.
Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.
Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.
Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.
You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.
Audits scoped within 24 hours. Results within 90 days, or your money back.
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