Expertise & trust signal audit
Bylines, reviewer credentials, citation density, fact-check signals, and the on-page proof Google's quality raters look for.
// Industry_06
Beauty & supplements SEO. YMYL done right.
Skincare, makeup, supplements, wellness — categories where Google scrutinizes E-E-A-T harder than anywhere else. We audit for the trust signals YMYL demands.
Beauty and supplements live in YMYL territory. Google holds these categories to a higher bar — first-party expertise, real reviewers, ingredient transparency, and citation by authoritative sources. We audit every E-E-A-T surface.
Ingredient & medical schema
Product schema with ingredient detail, MedicalEntity where applicable, FAQ schema, and Review schema with verified buyer signals.
Education-first content architecture
How buyers actually research beauty and supplements: ingredient deep-dives, condition pages, comparison guides — engineered for AIO citation.
AI citation strategy in YMYL
AI engines are conservative in YMYL. We engineer the citation surfaces — third-party publications, expert reviews, clinical references — that earn AI trust.
// The_Contract
The 180-day money-back guarantee.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
- 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
- 02You implement our recommendations (or hire us to implement them).
- 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
// Frequently_Asked
Questions about this engagement.
Can you help with FDA / regulatory compliance language?+
We audit ranking and citation impact, not regulatory compliance. We collaborate with your regulatory team on copy that satisfies both.
How do you boost E-E-A-T for supplement brands without an MD on staff?+
Expert review networks, credentialed third-party reviewers, transparent ingredient sourcing, COAs (certificates of analysis) linked from PDPs, and editorial bylines from formulators or pharmacists. We audit the full proof surface and prescribe the gaps to close.
Do AI engines under-cite supplement and beauty brands?+
They're conservative — especially for ingestible and treatment claims. Brands that get cited consistently have: clean Product + MedicalEntity schema where applicable, editorial content reviewed by credentialed experts, and citations on YMYL-trusted publications. We audit and engineer all three.
How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+
Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.
What actually makes a page get cited by AI instead of just ranked?+
Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.
Is SEO still worth investing in now that AI answers so many queries?+
Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.
How quickly can we expect results from an Arise GEO engagement?+
Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.
What do we get, and what does it cost?+
You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.
Run the protocol on your store.
Audits scoped within 24 hours. Results within 90 days, or your money back.
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