Variant URL canonicalization
Shopify's variant params silently spawn duplicate URL inventories. We seal the leak.
- ?variant= parameter handling
- Tag-filtered collection canonicals
- /collections/all link equity recovery
Apparel, beauty, supplements, home — DTC brands scaling on Shopify. We fix the platform-specific issues your generalist agency keeps missing.
DTC brands win on positioning and lose on technical SEO. We've audited hundreds of Shopify storefronts — the same eight or nine issues recur. Our Shopify-native audit fixes them in weeks, not quarters.
Shopify's variant params silently spawn duplicate URL inventories. We seal the leak.
Product, Offer, AggregateRating, Review — layered for rich results and AI Overview citation.
Most Shopify stores ship 20+ apps. Half are silently destroying INP. We prescribe the minimum cuts.
DTC brands punch above weight in AI engines if positioned correctly. We engineer the citation surfaces.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
Yes — but candidly, technical SEO ROI scales with traffic. Below ~$1M, we often recommend starting with our content-only or GEO-only engagement.
We seal variant params at the canonical layer, rewrite internal links to canonical variants only, and audit Shopify's automatic redirects + ?variant= handling against actual Googlebot fetch logs. Most stores recover 5–15% of crawl budget from this fix alone.
Yes — DTC brands have an outsized advantage in AI Mode because category queries ("best magnesium for sleep", "clean mascara brands") favor entity-strong brands over marketplaces. See our /get-cited-in-ai-mode playbook for the full method.
Yes — Plus, Hydrogen, and custom headless setups. We've audited stores running every major theme (Dawn, Sense, Impulse, Turbo, Prestige) and most popular review apps (Yotpo, Judge.me, Loox, Okendo).
Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.
Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.
Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.
Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.
You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.
Audits scoped within 24 hours. Results within 90 days, or your money back.
Request Your Audit →