// Industry_01

    Shopify & DTC SEO. Built for the platform.

    Apparel, beauty, supplements, home — DTC brands scaling on Shopify. We fix the platform-specific issues your generalist agency keeps missing.

    DTC brands win on positioning and lose on technical SEO. We've audited hundreds of Shopify storefronts — the same eight or nine issues recur. Our Shopify-native audit fixes them in weeks, not quarters.

    // Variants

    Variant URL canonicalization

    Shopify's variant params silently spawn duplicate URL inventories. We seal the leak.

    • ?variant= parameter handling
    • Tag-filtered collection canonicals
    • /collections/all link equity recovery
    // PDPs

    PDP schema for AI eligibility

    Product, Offer, AggregateRating, Review — layered for rich results and AI Overview citation.

    • JSON-LD validation
    • Review schema integration (Yotpo, Judge.me, Loox)
    • FAQ schema on PDPs
    // Performance

    Theme & app bloat audit

    Most Shopify stores ship 20+ apps. Half are silently destroying INP. We prescribe the minimum cuts.

    • LCP element audit
    • App script profiling
    • Lazy-loading strategy
    // GEO

    Citation strategy for category queries

    DTC brands punch above weight in AI engines if positioned correctly. We engineer the citation surfaces.

    • Brand entity engineering
    • Founder & expert byline strategy
    • PR + citation publication targeting
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    Do you work with brands under $1M ARR?+

    Yes — but candidly, technical SEO ROI scales with traffic. Below ~$1M, we often recommend starting with our content-only or GEO-only engagement.

    How do you handle Shopify's variant URL sprawl?+

    We seal variant params at the canonical layer, rewrite internal links to canonical variants only, and audit Shopify's automatic redirects + ?variant= handling against actual Googlebot fetch logs. Most stores recover 5–15% of crawl budget from this fix alone.

    Will you help us get cited inside AI Mode for category queries?+

    Yes — DTC brands have an outsized advantage in AI Mode because category queries ("best magnesium for sleep", "clean mascara brands") favor entity-strong brands over marketplaces. See our /get-cited-in-ai-mode playbook for the full method.

    Do you work with Shopify Plus and Hydrogen?+

    Yes — Plus, Hydrogen, and custom headless setups. We've audited stores running every major theme (Dawn, Sense, Impulse, Turbo, Prestige) and most popular review apps (Yotpo, Judge.me, Loox, Okendo).

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Run the protocol on your store.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →