// Industry_01

    Shopify & DTC SEO. Built for the platform.

    Apparel, beauty, supplements, home — DTC brands scaling on Shopify. We fix the platform-specific issues your generalist agency keeps missing.

    DTC brands win on positioning and lose on technical SEO. We've audited hundreds of Shopify storefronts — the same eight or nine issues recur. Our Shopify-native audit fixes them in weeks, not quarters.

    // Variants

    Variant URL canonicalization

    Shopify's variant params silently spawn duplicate URL inventories. We seal the leak.

    • ?variant= parameter handling
    • Tag-filtered collection canonicals
    • /collections/all link equity recovery
    // PDPs

    PDP schema for AI eligibility

    Product, Offer, AggregateRating, Review — layered for rich results and AI Overview citation.

    • JSON-LD validation
    • Review schema integration (Yotpo, Judge.me, Loox)
    • FAQ schema on PDPs
    // Performance

    Theme & app bloat audit

    Most Shopify stores ship 20+ apps. Half are silently destroying INP. We prescribe the minimum cuts.

    • LCP element audit
    • App script profiling
    • Lazy-loading strategy
    // GEO

    Citation strategy for category queries

    DTC brands punch above weight in AI engines if positioned correctly. We engineer the citation surfaces.

    • Brand entity engineering
    • Founder & expert byline strategy
    • PR + citation publication targeting
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    Do you work with brands under $1M ARR?+

    Yes — but candidly, technical SEO ROI scales with traffic. Below ~$1M, we often recommend starting with our content-only or GEO-only engagement.

    How do you handle Shopify's variant URL sprawl?+

    We seal variant params at the canonical layer, rewrite internal links to canonical variants only, and audit Shopify's automatic redirects + ?variant= handling against actual Googlebot fetch logs. Most stores recover 5–15% of crawl budget from this fix alone.

    Will you help us get cited inside AI Mode for category queries?+

    Yes — DTC brands have an outsized advantage in AI Mode because category queries ("best magnesium for sleep", "clean mascara brands") favor entity-strong brands over marketplaces. See our /get-cited-in-ai-mode playbook for the full method.

    Do you work with Shopify Plus and Hydrogen?+

    Yes — Plus, Hydrogen, and custom headless setups. We've audited stores running every major theme (Dawn, Sense, Impulse, Turbo, Prestige) and most popular review apps (Yotpo, Judge.me, Loox, Okendo).

    Run the protocol on your store.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →