Revised target ROAS behaviour is pushing CPCs up and leaving budgets unspent. We restructure accounts around margin, control Performance Max instead of feeding it, and stop paying premiums for demand you already own.
Google's bidding changes made target ROAS a blunt instrument: set it too high and the system prices you out of auctions and leaves budget unspent, set it too low and margin evaporates. Meanwhile Performance Max hides placement and search-term detail behind a single reporting surface. Our job is to restore control — margin-aware targets, asset-group segmentation that produces readable data, a clean feed, and honest treatment of brand terms, which are usually the most over-credited line in the account.
An over-set target ROAS doesn't protect margin. It quietly hands your volume to a competitor willing to do the maths.
— Arise GEO, Google Ads Management
Performance Max isn't a black box. It's a box you didn't structure — feed and asset groups are the controls.
— Arise GEO, Google Ads Management
We build the unit economics first — COGS, shipping, returns, payment fees — then set targets that map to contribution margin, and use our public tROAS calculator so your finance team can check the maths.
Asset groups segmented by margin and category, feed-only campaigns where appropriate, brand exclusions applied and search-term insights mined every week.
Titles, attributes, GTINs, imagery and custom labels rebuilt so the feed competes on relevance rather than bid alone.
Brand-term spend is tested with holdouts rather than defended by habit, and non-brand growth is measured on new-customer acquisition.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
Because an over-set target tells Google to only enter auctions it expects to clear that return, and in a rising-CPC environment far fewer qualify. The fix is a margin-derived target and a staged step-down, not a bigger budget.
For most ecommerce accounts, yes — but structured, with brand excluded and asset groups segmented so you can read the results. Unstructured PMax with brand traffic inside it reports beautifully and teaches you nothing.
No. Flat monthly management, so our incentive is efficiency rather than volume. It also means scaling spend doesn't automatically scale our fee.
Paid media management runs $6,500–$14,500 per month depending on spend and channel count; a one-off paid media audit is $4,500. We don't take a percentage of spend — that model rewards us for spending more of your money, not for making it work.
Always. Accounts, pixels, conversion data, creative files and audiences stay in your business manager under your ownership. We work inside your accounts as a partner, so if we part ways you keep every asset and every day of learning history.
Implement our 90-day plan and if the agreed leading indicators don't move within 3–6 months, we refund our fees in full. The guarantee covers our fee, not your ad spend — no agency can guarantee auction outcomes, and anyone who does is guessing.
Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.
Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.
Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.
Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.
You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.
Audits scoped within 24 hours. Results within 90 days, or your money back.
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