// Paid_Media_02

    Meta ads agency for Facebook and Instagram that scales.

    Advantage+ and broad targeting made buying simple and creative decisive. We build the creative engine and the measurement discipline that makes Meta's automation profitable instead of expensive.

    Meta's automation removed most of the levers agencies used to charge for. What's left decides everything: the quality of the signal you feed it, the volume and variety of creative you give it, and whether you can tell real incremental revenue from re-attributed demand. We rebuild all three. Advantage+ shopping is treated as a portfolio position, not a religion — it gets the budget it earns against a held-out control.

    // Key_Takeaways

    • Conversions API with strong event match quality is worth more than any targeting change available to you today.
    • Advantage+ works when the creative pool is deep and the signal is clean; it fails quietly when either is thin.
    • Retargeting almost always overstates its contribution — most of it would have converted anyway.
    • Creative fatigue on Meta is measurable in days, not months, at meaningful spend levels.

    Meta's algorithm is not the variable you control. Signal quality and creative supply are — and they decide the outcome.

    — Arise GEO, Meta Ads Agency

    Most 'scaling problems' on Meta are creative fatigue with a budget explanation bolted on afterwards.

    — Arise GEO, Meta Ads Agency
    CAPI
    Server-side by default
    Weekly
    Creative drops
    Holdout
    Incrementality reads
    180-day
    Money-back window
    // Signal

    Conversions API and event quality

    Server-side events, deduplicated against the browser pixel, with rich customer parameters and correct value passing. We target high event match quality because it directly changes delivery.

    • Server-side CAPI implementation
    • Deduplication verified
    • Value and margin passing
    • Event match quality tracked
    // Structure

    Advantage+ vs manual, decided by test

    We run Advantage+ shopping against a manual structure with a clean split, then let the data allocate. No dogma, no default.

    • Advantage+ vs manual split test
    • Cost cap and bid strategy testing
    • Creative-led ad set design
    • Learning-phase protection
    // Creative

    A production line, not a campaign

    Weekly concept drops across static, UGC, founder video and offer-led formats, each tagged by angle so the library becomes an asset instead of a folder.

    • Weekly concept drops
    • Hook testing at scale
    • UGC creator sourcing
    • Fatigue monitoring by frequency and CTR decay
    // Read

    Incremental, margin-aware reporting

    We report contribution margin after COGS, shipping and fees, with holdout-based incrementality reads on the channel level.

    • Contribution margin per campaign
    • Holdout-based incrementality
    • New-customer CAC tracked separately
    • Weekly pacing against blended target
    // The_Contract

    The 180-day money-back guarantee.

    We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.

    • 01We run the full 10-stage audit and deliver a sequenced 90-day plan.
    • 02You implement our recommendations (or hire us to implement them).
    • 03If you don't see measurable ranking and revenue improvement in 3–6 months — we refund you. In full.
    Lock in your audit slot →
    // Frequently_Asked

    Questions about this engagement.

    Is Advantage+ shopping always the right structure?+

    No. It performs strongly for broad-catalogue ecommerce with deep creative pools and clean signal. For considered purchases, narrow catalogues or lead gen, a manual structure with disciplined exclusions often wins. We test rather than assume.

    How much creative do we need to supply?+

    None, though it helps. We can run the full pipeline from brief to delivery, or plug into your studio. What we won't do is run the same three assets for a quarter and blame the auction.

    Our ROAS dropped after iOS changes and never recovered. Is that fixable?+

    Usually the reported number is the problem rather than the business result. A proper CAPI implementation plus a blended read typically shows the real position is better than the dashboard suggests — and shows exactly where the genuine losses are.

    What does it cost to have you run our ads?+

    Paid media management runs $6,500–$14,500 per month depending on spend and channel count; a one-off paid media audit is $4,500. We don't take a percentage of spend — that model rewards us for spending more of your money, not for making it work.

    Do we keep ownership of our ad accounts?+

    Always. Accounts, pixels, conversion data, creative files and audiences stay in your business manager under your ownership. We work inside your accounts as a partner, so if we part ways you keep every asset and every day of learning history.

    How does the guarantee apply to paid media?+

    Implement our 90-day plan and if the agreed leading indicators don't move within 3–6 months, we refund our fees in full. The guarantee covers our fee, not your ad spend — no agency can guarantee auction outcomes, and anyone who does is guessing.

    How do we make sure our company shows up on AI platforms like ChatGPT and Gemini?+

    Three layers, in order. First, entity clarity: one canonical Organization with @id anchors, sameAs links to authoritative databases, and knowsAbout coverage of your real expertise. Second, extractable content: atomic answer blocks, comparison tables, transparent pricing and specs, and FAQ blocks on every commercial page. Third, corroboration: mentions in the roundups, directories, review platforms, and trade publications those engines retrieve. Measure it by probing a fixed set of buying questions monthly and tracking citation frequency per engine.

    What actually makes a page get cited by AI instead of just ranked?+

    Citability. AI engines lift passages that answer one question completely in 40–80 words, in plain language, with a concrete number, definition, or list. Pages that bury the answer under narrative rarely get quoted. We rewrite key pages so every important question has a self-contained answer block, wrapped in schema that labels what it is.

    Is SEO still worth investing in now that AI answers so many queries?+

    Yes, because AI answers are built from indexed pages. Every major assistant retrieves from a crawled index, so pages that aren't crawlable, renderable, or structured never enter the candidate pool. Classic SEO is now the entry requirement for AI visibility, and the two programs share almost all of the same work.

    How quickly can we expect results from an Arise GEO engagement?+

    Technical recovery and on-page work typically show movement in 30–60 days. AI citation lift on long-tail and comparison queries usually lands in 30–90 days. Category-level authority and head-term rankings are a 6–12 month curve. Every engagement ships a sequenced 90-day plan so early wins fund the long work.

    What do we get, and what does it cost?+

    You get a forensic audit, a prioritized 90-day execution plan with effort and impact scoring, and optional done-for-you implementation by our engineers and editors. Pricing is scoped per engagement based on catalog size, locale count, and whether you want execution included. Implement our 90-day plan and if you don't see results in 3–6 months, we refund you in full.

    Get a free read on your Meta account before your next budget cycle.

    Audits scoped within 24 hours. Results within 90 days, or your money back.

    Request Your Audit →