// Industries

    Specialized playbooks for the four verticals where SEO actually moves the P&L.

    Generic audits get generic results. Each of these industries has its own ranking levers, failure modes, and competitive dynamics — and a separate Arise GEO audit framework built specifically for it.

    // 01 — Shopify & DTC Ecommerce

    Apparel, beauty, supplements, home — built to scale on Shopify.

    We've audited hundreds of Shopify storefronts. The pattern is the same: faceted nav leaks, collection cannibalization, app bloat killing Core Web Vitals, PDPs missing schema. Our Shopify-native audit fixes the platform-specific issues your generalist agency keeps missing.

    • ›Variant and filter URL canonicalization
    • ›Collection (PLP) intent matching + content depth
    • ›PDP schema stack: Product, Offer, AggregateRating, Review
    • ›Theme rendering & app audit for LCP / INP
    • ›GEO citation strategy for category and brand queries
    [ Explore Shopify → ][ Request audit ]
    // 02 — B2B SaaS

    Demos, trials, MQLs — measured down to the keyword.

    SaaS SEO lives or dies on bottom-of-funnel intent. We audit your comparison pages, integration pages, alternatives pages, and use-case pages — then build the topical authority engine that compounds for 18+ months.

    • ›Comparison page architecture (vs / alternatives)
    • ›Programmatic SEO without thin-content penalties
    • ›Integration & template page strategy
    • ›GEO presence in 'best [category] software' queries
    • ›Demo & trial conversion rate audit
    [ Explore B2B → ][ Request audit ]
    // 03 — Marketplaces & Publishers

    Index management at scale, without losing the long tail.

    Marketplaces and publishers face the same problem at different scales: too many URLs, not enough authority per URL. We audit crawl budget allocation, content quality thresholds, and the long-tail strategy that keeps your moat.

    • ›Crawl budget & index hygiene at 1M+ URL scale
    • ›Quality threshold gating for user-generated pages
    • ›Editorial vs programmatic content balance
    • ›Internal linking architecture audit
    • ›Ad layout vs organic traffic correlation analysis
    [ Explore Marketplaces → ][ Request audit ]
    // 04 — Local Services & Multi-Location

    Rank in every market you operate in — without keyword stuffing.

    Multi-location SEO is the hardest discipline in the industry. We audit location page templates, NAP consistency, GBP optimization, review velocity, and the local content that actually moves the map pack.

    • ›Location page template & uniqueness audit
    • ›Google Business Profile optimization
    • ›Service-area landing page strategy
    • ›Review acquisition & response cadence
    • ›Local schema (LocalBusiness, Service) coverage
    [ Explore Local → ][ Request audit ]
    // 05 — Fashion & Apparel

    Built for SKU velocity and seasonal collection rotation.

    Apparel SEO is a special case. Hundreds of new SKUs a month, entire collections sunset quarterly, and faceted-nav explosions across color × size × style. We audit the systems that let your authority compound across seasons.

    • ›Seasonal vs evergreen collection architecture
    • ›Faceted-nav crawl trap remediation
    • ›Out-of-stock & sunset SKU handling
    • ›Image search & visual SEO
    • ›GEO citation in style + occasion queries
    [ Explore Fashion → ][ Request audit ]
    // 06 — Beauty & Supplements

    YMYL done right — trust signals that earn AI citation.

    Beauty, skincare, and supplements live in YMYL territory. Google holds these categories to a higher bar — bylines, reviewer credentials, ingredient transparency, and citation by authoritative sources. We audit every E-E-A-T surface.

    • ›Expertise & reviewer credential audit
    • ›Ingredient & medical schema
    • ›Education-first content architecture
    • ›Third-party citation publication strategy
    • ›AI Overview eligibility in YMYL queries
    [ Explore Beauty → ][ Request audit ]
    // 07 — Automotive & Performance

    Fitment-driven, high-ticket, AI-researched — built for it.

    Engines, drivetrains, performance parts, specialty automotive. Buyers in this category research harder than almost anyone else and increasingly start the decision inside ChatGPT and AI Overviews. We rebuild the schema, collections, PDPs, and editorial program required to be cited. Recently shipped on GoatEngines.com.

    • ›Product, Offer, AggregateRating, Review, FAQ schema
    • ›Intent-matched collection rebuilds with FAQ blocks
    • ›Blog program engineered for AI citation
    • ›Brand entity & enthusiast citation strategy
    • ›Fitment / YMM filter URL canonicalization
    [ Explore Automotive → ][ Request audit ]

    // Don't see your industry?

    We work with any site that lives or dies on organic and AI search. If your category isn't listed above, reach out — we'll tell you honestly whether we're the right fit.

    [ Talk to us ]