// 01 — Shopify & DTC
Apparel, beauty, supplements, home — built to scale on Shopify.
We've audited hundreds of Shopify storefronts. The pattern is the same: faceted nav leaks, collection cannibalization, app bloat killing Core Web Vitals, PDPs missing schema. Our Shopify-native audit fixes the platform-specific issues your generalist agency keeps missing.
- ›Variant and filter URL canonicalization
- ›Collection (PLP) intent matching + content depth
- ›PDP schema stack: Product, Offer, AggregateRating, Review
- ›Theme rendering & app audit for LCP / INP
- ›GEO citation strategy for category and brand queries
// 02 — B2B SaaS
Demos, trials, MQLs — measured down to the keyword.
SaaS SEO lives or dies on bottom-of-funnel intent. We audit your comparison pages, integration pages, alternatives pages, and use-case pages — then build the topical authority engine that compounds for 18+ months.
- ›Comparison page architecture (vs / alternatives)
- ›Programmatic SEO without thin-content penalties
- ›Integration & template page strategy
- ›GEO presence in 'best [category] software' queries
- ›Demo & trial conversion rate audit
// 03 — Marketplaces & Publishers
Index management at scale, without losing the long tail.
Marketplaces and publishers face the same problem at different scales: too many URLs, not enough authority per URL. We audit crawl budget allocation, content quality thresholds, and the long-tail strategy that keeps your moat.
- ›Crawl budget & index hygiene at 1M+ URL scale
- ›Quality threshold gating for user-generated pages
- ›Editorial vs programmatic content balance
- ›Internal linking architecture audit
- ›Ad layout vs organic traffic correlation analysis
// 04 — Local & Multi-Location
Rank in every market you operate in — without keyword stuffing.
Multi-location SEO is the hardest discipline in the industry. We audit location page templates, NAP consistency, GBP optimization, review velocity, and the local content that actually moves the map pack.
- ›Location page template & uniqueness audit
- ›Google Business Profile optimization
- ›Service-area landing page strategy
- ›Review acquisition & response cadence
- ›Local schema (LocalBusiness, Service) coverage
// 05 — Fashion & Apparel
Built for SKU velocity and seasonal collection rotation.
Apparel SEO is a special case. Hundreds of new SKUs a month, entire collections sunset quarterly, and faceted-nav explosions across color × size × style. We audit the systems that let your authority compound across seasons.
- ›Seasonal vs evergreen collection architecture
- ›Faceted-nav crawl trap remediation
- ›Out-of-stock & sunset SKU handling
- ›Image search & visual SEO
- ›GEO citation in style + occasion queries
// 06 — Beauty & Supplements
YMYL done right — trust signals that earn AI citation.
Beauty, skincare, and supplements live in YMYL territory. Google holds these categories to a higher bar — bylines, reviewer credentials, ingredient transparency, and citation by authoritative sources. We audit every E-E-A-T surface.
- ›Expertise & reviewer credential audit
- ›Ingredient & medical schema
- ›Education-first content architecture
- ›Third-party citation publication strategy
- ›AI Overview eligibility in YMYL queries
// 07 — Automotive & Performance
Fitment-driven, high-ticket, AI-researched — built for it.
Engines, drivetrains, performance parts, specialty automotive. Buyers in this category research harder than almost anyone else and increasingly start the decision inside ChatGPT and AI Overviews. We rebuild the schema, collections, PDPs, and editorial program required to be cited. Recently shipped on GoatEngines.com.
- ›Product, Offer, AggregateRating, Review, FAQ schema
- ›Intent-matched collection rebuilds with FAQ blocks
- ›Blog program engineered for AI citation
- ›Brand entity & enthusiast citation strategy
- ›Fitment / YMM filter URL canonicalization
// 08 — Home & Garden
SEO & GEO for home and garden ecommerce. Built for seasonal demand.
Outdoor, decor, tools, and seasonal home brands lose the most search visibility between launches. We engineer the technical, schema, and AI-citation surfaces that compound through every season.
- ›Content engineered for the research-to-purchase arc
- ›Collections that survive every season
- ›Product schema that wins fitment + spec queries
- ›Get cited in AI for home-project questions
// 09 — Health & Wellness
SEO & GEO for health and wellness brands. Built for YMYL trust.
Wellness, supplements, fitness, and DTC health brands face the strictest E-E-A-T bar in search. We engineer the author, citation, and schema surfaces that earn both Google trust and AI citation eligibility.
- ›Author + medical reviewer entity engineering
- ›Substantiated, citation-dense content
- ›Supplement & wellness PDP schema
- ›Get cited in AI for benefit + symptom queries
// 10 — Home Services
SEO & GEO for home service providers. Local intent meets AI search.
HVAC, plumbing, roofing, electrical, and home service brands now compete for both classic local results and AI Overview citations. We engineer the local schema, citations, and entity work that wins both surfaces.
- ›LocalBusiness + service area markup
- ›Location pages that scale
- ›Review velocity + schema surfacing
- ›Get cited when buyers ask AI
// 11 — Legal & Professional Services
SEO & GEO for law firms and professional services. E-E-A-T meets AI citation.
Law firms, accountants, financial advisors, and consultants live in the strictest YMYL category there is. We engineer the author entity, citation, and schema work that earns both Google trust and AI Mode citation eligibility.
- ›Attorney + advisor entity engineering
- ›Citation-eligible practice area pages
- ›Multi-office + jurisdiction architecture
- ›Get cited when buyers ask AI for legal help
// 12 — Real Estate & Proptech
SEO & GEO for real estate and proptech. Built for hyper-local intent.
Brokerages, agents, and proptech platforms now compete with AI Overviews that answer "best neighborhoods in X" directly. We engineer the local entity, schema, and citation work that wins both blue links and AI mentions.
- ›Neighborhood + market pages that compound
- ›Agent entity + bylined market reports
- ›Listing schema + canonical hygiene
- ›Get cited when buyers ask AI about markets
// 13 — Food & Beverage DTC
SEO & GEO for food and beverage DTC brands. From ingredient to AI citation.
DTC food, beverage, and CPG brands compete for shelf space — and now AI citation space. We engineer the ingredient transparency, recipe content, and citation surfaces that win both Google and AI Overviews.
- ›Product + nutrition schema that earns rich results
- ›Recipe content that compounds
- ›Subscription + LTV-focused architecture
- ›Get cited when buyers ask AI about diet + brands
// 14 — Fintech & Digital Banking
SEO & GEO for fintech and digital banking. YMYL precision at scale.
Neobanks, fintech apps, lending, and payments compete in the second-strictest YMYL category — financial. We engineer the trust, schema, and citation surfaces that win both Google's E-E-A-T bar and AI Mode eligibility.
- ›Author + financial reviewer entity engineering
- ›FinancialProduct schema for AIO citation
- ›Comparison pages that earn citations
- ›Get cited when buyers ask AI about financial products
// 15 — Travel & Hospitality
SEO & GEO for travel and hospitality brands. Built for inspiration intent.
Hotels, OTAs, tour operators, and destination brands compete for inspiration queries that increasingly resolve inside AI Mode. We engineer the destination, schema, and citation work that wins both Google and AI surfaces.
- ›LodgingBusiness + property schema
- ›Destination content that earns AI citation
- ›TouristTrip + experience schema
- ›Get cited when travelers ask AI for inspiration
// 16 — Manufacturing & Industrial
SEO & GEO for manufacturers and industrial suppliers.
Spec-driven buyers, long sales cycles, and distributor conflict. We build the technical content and entity structure that gets you specified — by engineers and by AI.
- ›Spec, capability and material pages
- ›Part number and catalog SEO
- ›Distributor and marketplace conflict
- ›Get specified inside AI answers
// 17 — Healthcare & Medical
SEO & GEO for healthcare and medical practices.
YMYL scrutiny, local competition, and patients who now ask AI before they book. We build the credential, content, and local structure that earns trust from Google and from patients.
- ›Clinician credentials as structured data
- ›Condition and treatment architecture
- ›Practice and provider local visibility
- ›Be the practice AI recommends
// 18 — Home Improvement & Contractors
SEO & GEO for contractors and home improvement brands.
Roofing, HVAC, remodeling, solar, plumbing — high-ticket local jobs decided by whoever shows up first with proof.
- ›Service × area architecture that isn't spam
- ›Project galleries and cost transparency
- ›GBP, reviews and map pack
- ›Get named when homeowners ask AI
// 19 — Education & EdTech
SEO & GEO for education and EdTech.
Universities, bootcamps, course platforms, and K-12 tools competing for research-heavy queries that AI now answers first.
- ›Program and course page architecture
- ›Outcomes and accreditation content
- ›Comparison and decision content
- ›Index hygiene at institution scale
// 20 — Insurance & Financial Advisors
SEO & GEO for insurance and financial advisors.
The hardest YMYL category in search. Credentials, compliance, and structure decide who ranks and who gets cited.
- ›Advisor and agency entity structure
- ›Compliant content that still ranks
- ›Agent and office local visibility
- ›Get cited on advice queries
// 21 — B2B Services & Agencies
SEO & GEO for B2B services and agencies.
Consultancies, agencies, staffing, and professional services competing for high-value engagements decided by a shortlist of three.
- ›Service × industry page architecture
- ›Case studies engineered for retrieval
- ›Directories, roundups and marketplaces
- ›Be one of the three names AI returns
// Don't see your industry?
We work with any site that lives or dies on organic and AI search. If your category isn't listed above, reach out — we'll tell you honestly whether we're the right fit.
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