Why switch from BrightEdge

Signals it is time to move

• →The licence is renewing on autopilot with no measured impact attached to it.
• →Recommendations pile up faster than the team can specify, let alone ship them.
• →Reporting is comprehensive but nobody has diagnosed why revenue is flat.
• →You are paying enterprise licence fees on a team of one or two SEOs.

The migration, step by step

Roughly six weeks end to end. Steps run in order; the change freeze overlaps the handover deliberately.

1. Step 01You / procurement · Day 1

   Find the renewal date and the true seat count

   Enterprise SEO licences renew annually with a notice window, often 60 or 90 days. Pull the order form, note the deadline, then check actual usage: how many seats logged in during the last quarter, and how many reports were opened by anyone outside the SEO team. That usage number is the whole business case.

2. Step 02You · Day 1–5

   Export the historical data you cannot re-create

   Rank history, share-of-voice trends, keyword groupings, competitor sets, page-level opportunity scores and any annotated change log. Search Console only retains 16 months; the platform's longer history is genuinely valuable and it disappears at midnight on the termination date. Export to CSV and store it outside the tool.

3. Step 03You · Week 1

   Separate what the platform did from what people did

   List every recommendation the platform surfaced in the last two quarters and mark each one shipped, ignored, or unreviewed. If the ignored and unreviewed columns dominate, the problem was never data availability — it was execution capacity, and buying another dashboard will reproduce the same result.

4. Step 04Us + you · Week 1–3

   Rebuild measurement on tooling you own

   Wire Search Console and GA4 into a warehouse or reporting layer you control, port the keyword groupings and competitor sets from the export, and re-establish rank tracking on the tracked set. Owning the pipe means the next vendor change costs you nothing in continuity.

5. Step 05Us · Week 2–4

   Replace the workflow layer with an owned backlog

   The genuinely useful part of an enterprise platform is the queue of prioritised work. We replace it with a ranked backlog in your own tracker — each item scored on revenue exposure, effort, and confidence, with the acceptance test written up front so 'done' is not a matter of opinion.

6. Step 06Us · Week 2–5

   Run the audit the licence was standing in for

   Full crawl and render reconciliation, log-file review where available, index coverage versus intended coverage, schema and entity graph validation, and an AI citation probe across the major engines. This is the diagnosis a platform reports around but does not perform.

7. Step 07You + us · Week 4–6

   Cancel in writing, then rebaseline

   Send notice inside the window in writing, confirm the data export is complete before the account is disabled, then agree the metrics the next 90 days are judged on. Do not cancel before the exports are verified — reactivating a lapsed enterprise account to retrieve history is slow and occasionally impossible.

What to keep, not bin

Risks and how we contain them

Frequently asked