Map demand before you touch a single page
Build a demand map that separates transactional, comparison and AI-answer intent.
Most stores lose money optimizing pages nobody searches for at the bottom of the funnel.
// Digital_Product / Supplements Edition / $199
The 10-step SEO playbook for supplement and wellness brands.
YMYL rules change the game: ingredient entity pages, reviewer credentials, compliant claim language, and the E-E-A-T signals AI assistants demand before they will cite a health brand. One payment. Lifetime access.
Health and supplement brands operate under YMYL scrutiny, which means the generic ecommerce playbook gets you filtered before you get ranked. This edition adds the layer that matters: ingredient entity pages, credentialed reviewers wired into schema, claim language that stays compliant, and the citation signals AI assistants require before they will quote a wellness brand at all.
// Sound_Familiar
- Ranking behind aggregators and forums for your own ingredient terms
- AI assistants citing WebMD and Healthline instead of you
- Claim language that either breaks compliance or says nothing
- No credentialed reviewer attached to any content
- Product pages with zero supporting research context
In YMYL categories, credibility is a technical implementation, not a tone of voice.
— Arise GEO, Supplement & wellness brands Playbook
If no credentialed human is attached to your health content, assistants have no reason to cite it.
— Arise GEO, Supplement & wellness brands Playbook
Ingredient pages are entity pages. Treat them like the strongest asset you own.
— Arise GEO, Supplement & wellness brands Playbook
// Inside_The_Presentation
The ten steps, in order.
Fix crawl budget before you add content
Stop Google wasting its crawl on faceted junk so your money pages get recrawled in days, not months.
Crawl budget is the cheapest ranking factor you own — and the one nobody audits.
Build landing pages as entities, not as keyword pages
The exact landing page template we deploy — structure, headings, modules, internal links.
A landing page that cannot be summarized in 40 words will not be cited in 40 words.
Ship the schema entity graph (2026 spec)
Copy-paste JSON-LD graph using @id, sameAs, knowsAbout, about and mentions.
Schema stopped being decoration in 2026. It is now how machines decide who you are.
Product and ProductGroup markup that survives Merchant review
Variant-safe product markup including the new category property.
Variants modelled as separate orphan products are the most expensive schema mistake in ecommerce.
Run a blog system, not a blog
The publishing cadence, brief format and internal-link rules that compound.
Topical authority is a link graph, not a content calendar.
Make content extractable for AI assistants
Formatting rules that get you quoted in AI Overviews, ChatGPT and Perplexity.
You do not rank in AI answers. You get quoted — and quotes need to be quotable.
Wire up IndexNow and instant discovery
Get new and updated URLs crawled within hours instead of weeks.
Discovery latency is a conversion problem: a page that is not indexed cannot be cited.
Rewrite titles and metas for post-AI CTR
The title formulas that recover clicks when an AI Overview eats position one.
When impressions rise and clicks flatline, you have a snippet problem, not a ranking problem.
Instrument it so it keeps compounding
The weekly and monthly review loop that turns this into a system.
The brands winning AI search are not writing more. They are reviewing more.
// Who_This_Is_For
- Supplement, nutrition and wellness DTC brands
- Practitioner-founded brands with real expertise they are not surfacing
- Marketing leads balancing SEO growth against regulatory risk
// Frequently_Asked
Before you buy.
What exactly do I get for $199?+
Instant account access to a high-quality slide presentation walking through all 10 steps — landing page architecture, blog systems, schema and entity setup, IndexNow, product markup, CTR rewrites and the review loop. It is the same internal deck we run engagements from, plus copy-paste templates. Yours forever, including updates.
How do I access it after paying?+
You create your account at checkout, pay once, and the playbook unlocks immediately in your dashboard. No shipping, no PDF chasing, no email drip. Log in from any device and it is there.
Is this a subscription?+
No. One payment of $199, lifetime access, including future revisions of the playbook as Google and the AI engines change.
Do I need a developer to implement it?+
Steps 1, 3, 6, 7, 9 and 10 are marketer-executable today. Steps 2, 4, 5 and 8 usually need 2-4 hours of developer time. Every technical step ships with the exact markup or config so the dev work is copy, paste, verify.
How is this different from your paid audits?+
The playbook is the method. The audit is us applying the method to your site with your data and handing you a prioritized 90-day fix plan. Plenty of clients buy the playbook first, implement steps 1-3, then bring us in for the technical half.
Will this still be relevant in six months?+
The framework is built on entity modelling and extraction, which is where search is heading, not on tactics tied to one algorithm update. When the spec changes — as it did with the 2026 Product category property — you get the updated deck free.
// Other_Editions
Ecommerce stores
The 10 steps to improving SEO value on your ecommerce store.
$199 · lifetime access
Shopify DTC brands
The 10-step Shopify SEO and AI visibility playbook.
$199 · lifetime access
Supplement & wellness brands
The 10-step SEO playbook for supplement and wellness brands.
$199 · lifetime access
Want us to run this on your store instead? Apply for an audit or talk to Grant.