// Free_Calculator
What is a ranking worth? Do the math.
Model the revenue between where you rank today and where you want to rank. Uses a blended post-AI-Overview CTR curve. Nothing leaves your browser.
// Inputs
// Incremental_Monthly_Revenue
$3,053
991 extra clicks/mo moving from position 12 to 3.
Annual revenue
$36,635
Monthly gross profit
$1,374
ROI on spend
-61%
Payback
2.5 mo
CTR model: 1.64% at position 12 → 9.90% at position 3. Blended desktop/mobile organic curve, discounted for AI Overview suppression.
How to use these numbers
Run the calculator once per keyword cluster, not once per keyword. Rank gains rarely happen in isolation — a page that moves from 12 to 3 for its head term usually drags fifty long-tail variants with it, so the real return is typically two to four times a single-keyword model. Pair this with the AI Overview traffic loss calculator to see what you're losing on the informational side, and the pricing page for real engagement costs.