Feed quality, campaign structure, and bid strategy tuned for contribution margin — including the 2026 target ROAS changes that stalled a lot of budgets.
Most ecommerce Google Ads accounts are managed to blended ROAS, which hides the products losing money and the campaigns buying customers you already had. We manage to contribution margin, rebuild the feed as a ranking asset, and set target ROAS at a level the account can actually hit under the current bid model.
A target ROAS your account cannot reach doesn't make you efficient — it makes you invisible.
— Arise GEO, Google Ads Agency for Ecommerce
In Shopping, the feed is the campaign. Everything else is a lever on top of it.
— Arise GEO, Google Ads Agency for Ecommerce
Title structure, attribute completeness, GTIN and availability hygiene, plus supplemental feeds for the fields your platform won't produce.
Hero, long-tail, clearance and new-customer segments, each with its own target and its own budget guardrails.
We model max CPC and break-even ROAS from your real margin, then glidepath targets instead of jumping them.
Weekly reporting on spend, contribution margin, new-customer share and incrementality tests where the spend justifies them.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
Google adjusted how target ROAS bid strategies behave, and many accounts saw CPCs rise and budgets stop spending against unchanged targets. We re-model targets from margin and glidepath them back.
We work best above roughly $30k/month in ad spend. Below that, the management fee eats the gain and we'll say so.
Yes — and for many desktop and B2B-heavy accounts, moving a slice of budget there is the fastest efficiency win available.
We prefer to run both. Query-level overlap between paid and organic is where most of the wasted spend hides.
Audits scoped within 24 hours. Results within 90 days, or your money back.
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