Does AI search visibility actually matter for construction firms?+
Yes, because project buyers ask about sector experience, accreditation and scale, and want evidence rather than adjectives. Those questions are increasingly asked of an assistant first, and the shortlist that comes back is the shortlist that gets contacted. Tender shortlists increasingly start with an assistant query, and image-only portfolios contribute nothing to them.
What is the single most common problem you find in this category?+
Portfolios are image galleries with no text, accreditations are logo strips, and sector experience is never stated in words. It is usually fixable within a few weeks because the underlying data already exists internally; it simply is not published in a form a machine can read.
Which attributes matter most here?+
Sectors served, project value range, accreditations, coverage area, delivery model, health and safety record. Those are the dimensions buyers state when they ask, so those are the dimensions an assistant matches against.
What kind of third-party signals help in construction firms?+
Accreditation schemes, published project records and trade press coverage carry the weight. We prioritise those specific sources rather than chasing generic link volume, because relevance and verifiability matter far more than count in AI retrieval.
How is this different from ordinary SEO?+
It shares the technical foundations — crawlability, rendering, structure — but the target changes. Classic SEO competes for a position in a list; this competes to be the source a model paraphrases, which rewards explicit data, honest qualifiers and independent corroboration.
How quickly do we see movement, and what does it cost?+
Long-tail and comparison questions typically shift in 30–90 days once the data and pages ship. The forensic audit is $4,500 and ongoing engagements are scoped per brand. Implement our 90-day plan and if you do not see movement in 3–6 months, we refund our fees in full.