// Free_Checklist
47-Point
GEO Audit Checklist
The exact checklist we run on every client. Entity foundation, content extractability, structured data, crawlability, and citation tracking. Work through it or hand it to your team.
Entity foundation (8 checks)
- □Organization schema on all pages with sameAs
- □Wikipedia / Wikidata presence for the brand
- □Crunchbase, LinkedIn, G2 with matching info
- □Founder / key-person Person schema + author pages
- □Canonical brand name used consistently everywhere
- □Logo file registered in structured data
- □Founding date, location, and industry declared
- □sameAs graph audited quarterly for drift
Content extractability (12 checks)
- □H1 matches primary keyword intent
- □Direct answer in first 60 words
- □Numeric claims (dates, %s, prices) verified & sourced
- □H2/H3 architecture mirrors expected LLM extraction points
- □One idea per paragraph, ≤ 3 sentences
- □Tables for comparison data (not walls of prose)
- □FAQ block with 4–8 real questions
- □Speakable spec on H1/H2 for voice-optimized pages
- □Named author with credentials on every content page
- □Published + updated dates visible and in schema
- □Byline links to author entity page
- □Citations to primary sources (not just other blogs)
Structured data (10 checks)
- □Article schema on all editorial content
- □Product schema with reviews on PDPs
- □FAQPage on any page with 3+ Q&A
- □HowTo on genuine step-based guides
- □BreadcrumbList sitewide
- □Review + AggregateRating where honest
- □Service or Offer schema on landing pages
- □Passes Rich Results Test with no warnings
- □Passes Schema.org validator with no errors
- □No competing schema types on same page
Crawlability + freshness (9 checks)
- □robots.txt allows Googlebot, Bingbot, GPTBot, PerplexityBot, ClaudeBot
- □Google-Extended decision made deliberately (block or allow)
- □sitemap.xml current & submitted to GSC + Bing
- □RSS/Atom feed live for editorial content
- □llms.txt file at root for LLM crawlers
- □Canonical + og:url self-reference per page
- □No accidental noindex on money pages
- □Server response < 500ms TTFB
- □Core Web Vitals: LCP < 2.5s, INP < 200ms, CLS < 0.1
Citation share tracking (8 checks)
- □Baseline probe of 50+ target queries across engines
- □ChatGPT citation tracking weekly
- □Perplexity citation tracking weekly
- □Google AI Overview presence tracking
- □Google AI Mode citation tracking
- □Gemini answer tracking
- □Delta reporting month-over-month
- □Competitor share-of-voice benchmark
Want us to run this for you?
Our forensic audit runs all 47 of these — plus 60+ technical SEO checks — and delivers a prioritized 90-day fix plan.