Confirm the drop is algorithmic, isolate which pages and queries lost, classify the cause, and build a recovery plan you can actually execute.
Most post-update panic is misdiagnosed. Before assuming a penalty, you have to separate an algorithmic drop from seasonality, tracking breakage, a deploy that broke rendering, or SERP layout change. This page gives you the diagnostic sequence we run, in order — and what to do once you know which one it is.
A drop that starts on a deploy date is a deploy problem, not an algorithm problem.
— Arise GEO, Traffic Dropped After a Google Update
You cannot recover from an update you haven't correctly diagnosed — most 'penalty recoveries' are just cleanups of self-inflicted damage.
— Arise GEO, Traffic Dropped After a Google Update
Compare clicks, impressions and position across the exact drop window, check for tracking or tagging breaks, and rule out seasonality and deploy dates.
Break the loss down by page type, query cluster, device and country. A uniform sitewide drop means something different than a template-specific one.
Thin or duplicated content, poorly executed programmatic pages, intent mismatch, technical regression, or SERP feature displacement — each has a different remedy.
Prune, merge, rewrite or keep — page by page — then re-baseline and hold the line through the next update cycle.
We can promise this because our methodology already works. Hundreds of pages now sit in position #1 across our clients' catalogs. The risk shouldn't be on you — it's on us.
Overlay your deploy log on a day-level clicks chart. Drops that begin on a release date are almost always self-inflicted; drops that begin inside a confirmed update window usually aren't.
Sometimes partially, but rarely fully without changes. Quality-driven drops normally need remediation plus a subsequent update cycle to reassess.
Plan for one to two update cycles after the work ships. Fast recovery happens when the cause was technical, not quality-related.
Yes, and sometimes the answer is no — for some page sets, deleting and redirecting beats rewriting. We'll say which.
Audits scoped within 24 hours. Results within 90 days, or your money back.
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