Arise GEO vs Directive Consulting
Directive is a performance marketing agency built around B2B SaaS, with a customer-generation model that ties paid and organic to pipeline. Arise GEO specialises in organic and AI-search visibility, with the deepest work on ecommerce catalogues.
Arise GEO
Ecommerce and DTC brands, plus SaaS teams that specifically need GEO and entity work.
Directive Consulting
B2B SaaS companies running blended paid and organic programmes against pipeline targets.
Head-to-head
| Criterion | Arise GEO | Directive Consulting |
|---|---|---|
| Primary market | Ecommerce and DTC, plus SaaS GEO work | B2B SaaS and enterprise software |
| GEO / AI-search depth | ✓Core practice | Part of a broader demand programme |
| Paid media | Not offered | ✓Core capability |
| Attribution model | Organic and citation-share metrics | ✓Pipeline and CAC modelling |
| Technical SEO depth | ✓Forensic, catalogue-scale | Solid, SaaS-site scale |
| Contract shape | Audit first, then 90-day plan | Ongoing performance retainer |
| Guarantee | ✓180-day money-back | No refund guarantee published |
Directive is the better fit for B2B SaaS teams measuring pipeline and CAC across paid and organic together. Arise GEO is the better fit when the goal is search and AI-answer visibility — especially for ecommerce, where catalogue structure decides most of the outcome.
Why switch from Directive Consulting — the migration guide
8 steps covering notice periods, data exports, asset and login handover, the change freeze that prevents a post-switch dip, and the 90-day rebaseline. Read the migration steps →
Frequently asked
Do you work with B2B SaaS at all?+
Yes. SaaS buyers ask definitional and comparison questions, which is exactly where AI answers now intercept the click, so GEO work pays off quickly there. What we do not do is run the paid side of a demand programme.
Which approach suits a company with no paid budget?+
Ours. If paid is not part of the plan, an agency structured around blended paid and organic performance is paying for capability you will not use.
How do you measure success without pipeline attribution?+
Against tracked organic and AI-visibility metrics agreed before the engagement starts: non-brand organic sessions and revenue, ranking movement on the target set, and citation share per engine. Those are the metrics the money-back guarantee is written against.
