Technical SEO
Rendering, indexation, Core Web Vitals, structured data, and the technical hygiene that decides whether the rest of your SEO matters.
Ecommerce Core Web Vitals in 2026: INP, LCP and the new mobile budgets
INP replaced FID over a year ago but most ecommerce sites still fail it on mobile. Here are the 2026 thresholds Google uses for ranking, the four INP killers we find on every audit, and the fixes that actually move the number.
Product schema after the Merchant Listings shakeup: what still triggers rich results in 2026
Google merged Merchant Listings into the main Product rich result in Q2 2026 and quietly deprecated four properties. Here is the current spec, what still triggers rich results, and how to fix the schema on your PDPs.
Log File Analysis for Ecommerce: Googlebot, GPTBot, and the Crawl Budget Nobody Tracks
Server log files are the only source of truth for how Googlebot, GPTBot, ClaudeBot, and PerplexityBot actually crawl your store. Here is how to read them and what to fix.
The Shopify SEO Audit Checklist (2026)
A Shopify-specific audit checklist covering theme bloat, collection cannibalization, faceted nav, app-injected scripts, and the GEO layer.
Killing keyword cannibalization across 600+ Shopify collections
Cannibalization is the silent killer of authority on large catalogs. The repeatable playbook we run on every Shopify Plus engagement.