// Field_Notes // Paid Search

    Paid Search

    Google Ads, bid strategy, and how paid search evolves as AI Overviews absorb more of the SERP.

    Paid Search8 min

    The Bid Target Adjustment Tool: a 30-minute playbook for the July 2026 Google Ads rollout

    Google's new Bid Target Adjustment Tool launches July 6, 2026. Here's how to use it in one sitting, which campaigns to touch first, and how to avoid the mistake that will cost most accounts real revenue in August.

    Jul 2026Read →
    Paid Search9 min

    Google Ads is changing Target CPA and Target ROAS on August 17, 2026 — what advertisers need to do now

    Google is closing the gap between stated targets and actual performance on budget-limited campaigns. If your Target CPA or Target ROAS has been over-delivering, your performance will move toward the target you set — not the number you've been reporting.

    Jul 2026Read →
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