Ecommerce SEO
Shopify, WooCommerce, and headless commerce SEO — collection architecture, PDPs, faceted nav, and the patterns that survive AI search.
Custom Shopify Apps vs. the App Stack: The Real Cost Comparison
Twelve apps at $60 a month is only the visible cost. Here is how to calculate what your app stack costs in speed, index bloat and lost conversions — and when a custom build pays back.
Six Shopify SEO Traps to Plan for Before You Migrate
Shopify's forced URL patterns, duplicate collection paths and app-injected scripts cost rankings when nobody plans for them. Here is how to handle each one before cutover.
Google's New Product `category` Property: Mapping Your Catalog to the Merchant Taxonomy
Google added an explicit category field to Product structured data that maps listings to its internal merchant taxonomy. Here is how to derive the right value, keep feed and page aligned, and avoid competing in the wrong set.
Shopify collection SEO for AI Mode: what actually gets cited
AI Mode is turning collection pages into structured product answers. Most Shopify stores are handing that opportunity to competitors. Here's the exact template that wins citations.
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