Content Strategy
Editorial systems for the zero-click era — content that earns citations, drives branded search, and outlasts algorithm updates.
The SEO Content Brief That Survives AI Search
Most content briefs optimize for a keyword. The ones that work in 2026 optimize for extraction — the answer an assistant can lift and attribute. Here is the eight-part brief we hand writers.
Prune, Consolidate, or Rewrite: A Decision Framework for Aging Content
Deleting content is the easiest way to accidentally destroy traffic. Here is the four-question test we run on every underperforming URL before deciding its fate.
Topical Authority Is Not a Content Cluster Diagram
Hub-and-spoke diagrams do not create authority. Coverage depth, entity consistency, and demonstrable first-hand experience do. Here is what actually moves the needle.
The Content Refresh Cadence: What to Update, and How Often
Refreshing content works — until it becomes changing the date and calling it updated. Here is a cadence model based on how fast the facts in a topic actually decay.
Klaviyo + SEO: turning email engagement into ranking signals
Email opens and clicks do not directly rank pages, but the second-order effects — branded search, return visits, dwell time — absolutely do. Here is how we wire Klaviyo flows to compound SEO for ecommerce.
The zero-click era is here — how to build content that still pays
More than half of Google searches now end without a click. That's not a death sentence for content — it's a repricing of what content is for. Here's the new economics.
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