AI Search
How AI search surfaces (AI Mode, AI Overviews, ChatGPT, Perplexity) rank and cite content — and how to be the source they pick.
The Answer Layer Changed What an Agency Is Supposed to Do
When a third of commercial research ends without a click, the agency scope built for ten blue links stops describing the job.
Ads inside AI assistants: what to prepare before the inventory opens
Assistant ad surfaces select on relevance to an intent, not a keyword bid. The preparation work is the same entity and product-data work that earns organic citations.
Google AI Mode goes default: what the July 2026 rollout means for organic traffic
Google flipped AI Mode from opt-in to default for US logged-in users. Here is what changed in the SERP, what we are seeing in client GSC data, and the four moves that protect click share this quarter.
AI Overviews are eating 40% of clicks — the 2026 defense playbook
AI Overviews now appear on the majority of commercial queries. Here's the exact triage framework we use to defend traffic — and reclaim citations — without gutting SEO budgets.
ChatGPT Search vs Google AI Mode: Where Ecommerce Brands Should Show Up First
ChatGPT Search and Google AI Mode pull from overlapping but distinct citation pools. ChatGPT favors editorial authority and Reddit; AI Mode favors structured ecommerce data and the Knowledge Graph. For ecommerce brands, the engines reward different things — here is what we have measured across 187 brand audits.
How to Get Cited in Google AI Mode: The 2026 Playbook
Google AI Mode runs on Gemini 3.5 Flash and serves a billion users a month. Citations inside the AI answer compound across follow-up turns. Here is the 6-pillar playbook we run for ecommerce clients — with retrieval traces, schema templates, and timing benchmarks from our 4.2TB audit corpus.
Google's I/O 2026 Search Update: Why SEO Is More Important Than Ever (Not Less)
Google just rebuilt Search with Gemini 3.5 Flash, agents, and generative UI. The "SEO is dead" takes are wrong — here's the operator's view of what actually shipped and the new playbook to stay cited in AI Mode and AI Overviews.
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