How do I check if my brand appears in ChatGPT?+
Either your pages are unretrievable, your brand does not resolve to a single consistent entity, or nothing independent corroborates what your site claims. The practical answer is to diagnose before acting: run a structured probe set across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, then record which brands appear and which sources each answer cites. Your brand appears by name in category answers, described in the terms you actually use, with your own pages among the cited sources.
How long does this take to show results?+
Long-tail and comparison questions typically move within 30–90 days of the fix shipping. Broad category questions take longer because they depend on corroboration accumulating outside your own site, which you influence but do not control.
What does it cost?+
The forensic audit is $4,500 and includes the full diagnosis plus a prioritised 90-day plan you can execute yourself. Ongoing engagements are scoped per brand. Implement our plan and if you do not see movement in 3–6 months, we refund our fees in full.
Can we do this in-house?+
Often, yes — and the audit is deliberately written so you can. Most teams have the capability but lack the diagnostic layer and the measurement, which is what makes the work land on the right pages in the right order.
How do you measure success here?+
Share of probe answers naming your brand, and the count of answers citing your own domain. Baselines are captured before anything ships and reported by segment, so improvement is attributable rather than assumed.
Is this different from regular SEO?+
It shares the technical groundwork but changes the target. Classic SEO competes for a position in a list of links; this competes to be the source a model uses and names, which rewards explicit data, honest qualifiers, named expertise and independent corroboration.